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Quaver Music Supports Arts Education

Posted by Danielle Iwata
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Quaver Music Supports Arts Education

September 9-15 is National Arts in Education Week!

 

Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the field of arts education joins together in communities across the country to tell the story of the impact of the transformative power of the arts in education.

 

Click on the video below to hear about the power of music from Quaver Music's President, David Mastran. As a business executive, veteran, and member of the Business Committee for the Arts, he has a nuanced understanding of the value of music in our society.

 

 

#BecauseofArtsEd

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Sing for Hope Pianos

Posted by Danielle Iwata
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Sing for Hope Pianos

Sing for Hope, the nation’s largest recurring public art project, is launching the 2018 Sing for Hope Pianos on Monday, June 4. In partnership with Fosun, a 2018 BCA 10 winner, all 51 pianos will be on display at 28 Liberty Plaza (formerly One Chase Manhattan Plaza).

 

The pianos are created through the Fosun Artist in Residency program and are then placed around the five boroughs throughout the summer. Come fall, the pianos will be donated to public schools.

 

This year, there will be a roving piano, in partnership with MINI USA. Together, they will create a custom MINI Countryman, also known as the #MINIPiano. This car will be modified as the 51st piano that will be #DrivingHope throughout the city.

 

Be on the lookout for pianos across the boroughs! Check out the artists and map here.

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Toyota Partners with VH1 Save the Music Foundation

Posted by Danielle Iwata
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Toyota Partners with VH1 Save the Music Foundation

Toyota and VH1 Save The Music Foundation are partnering to support music education in public schools. Over the past 3 years, they have helped empower students in Chicago, New Orleans, and Las Vegas through the discovery and learning of music. This year, they will be adding Philadelphia and Miami, with $50,000 and $7,500 gifts respectively to fund music technology grants.

 

In addition, this partnership has been taken on the road as part of an eight-stop music festival (including Stagecoach, Country 500, Firefly, Radio Fest, Lollapalooza, Los Dells, Life is Beautiful, Voodoo Music + Arts Experience). Each location will have a photo booth with a 3D design by artist ThankYouX. Here, musicians and fans can take part in the campaign, which focuses on the question, “what does music mean to you.” With a small white board and the prompt “Music means ____,” many have spoken about the connections, self-expression, and self-discovery they have gained through the art.

 

The end of the campaign will be celebrated with a performance at one of the recipient schools. Past ones have featured Imagine Dragons and Sir the Baptist. When Sir the Baptist performed at a school assembly at John Spry Community Elementary School in 2016, he was joined on stage by thirty students from the three Chicago public schools receiving grants.

 

Toyota understands the value of music in public schools and its power to help students “realize their full potential.” By partnering with VH1 Save The Music Foundation, Toyota is helping create vibrant communities that offer the very same connections and self-expression that music has brought to so many lives.

 

Original press release: https://www.prnewswire.com/news-releases/toyota-and-vh1-save-the-music-foundation-partner-on-eight-festival-activation-to-benefit-music-education-programs-in-public-schools-300635583.html

 

Photo: Toyota and VH1 Save The Music Foundation Partner on Festival Activation to Benefit Music Education Programs In Public Schools. From press release.

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KeyBank Donates $10 million to Rock & Roll Hall

Posted by Danielle Iwata
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KeyBank Donates $10 million to Rock & Roll Hall

At the 33rd Annual Rock & Roll Hall of Fame Induction Ceremonies, CEO Greg Harris had something to announce that was just as exciting as the rock icons they were honoring. He shared that KeyBank Foundation had commit $10 million to the Hall of Fame.  

 

KeyBank has been a supporter since the first days of the Rock Hall, providing sponsorship for various events, concerts, and festivals. Aside from the Rock Hall, they have consistently supported cultural institutions, including the Cleveland Orchestra, PlayHouse Square, Broadway Series, Cleveland Museum of Art, and many more.

 

Beth Mooney, KeyBank CEO said, "At KeyBank, we have made it our mission to create thriving communities and we believe that access to arts and culture is core to that mission. Through this unprecedented gift, we will work to provide greater accessibility for the community and preserve this national icon and regional treasure for future generations."

 

KeyBank’s partnership with the Rock & Roll Hall of Fame demonstrates the tremendous power that the arts can have on a community, and the incredible impact that a company can have on creating vibrant spaces.

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Bringing Music to Our Schools

Posted by Danielle Iwata
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Bringing Music to Our Schools

March is Music in Our Schools Month and recently, two businesses have partnered with music education organizations to bring music into public schools across the country. To make things more exciting, both announcements to some of the lucky schools were complete surprises to the students!

 

In Austin, TX, students from Bedicheck Middle School were going on an unsuspecting field trip, when they ended up at StubHub’s space at SXSW and were surprised by a private performance by Jukebox the Ghost. With a donation of $22,000 worth of instruments from StubHub, the students of the Bedicheck Middle School Orchestra were then invited to perform the first act at the StubHub stage. StubHub, the online ticketing platform, is working with Mr. Holland’s Opus Foundation (MHOF). Since 2015, StubHub Foundation has given over $2 million in instruments to schools selected my MHOF. The company is renewing its partnership with a $3 million commitment over three years.

 

In Los Angeles, Casio America was busy teaming up with Little Kids Rock to surprise students from Magnolia Science Academy 8-Bell. With a regular assembly in place, the Disney/Own star Roshan Fegan surprised the students with a live performance and announced the donation of keyboards. Casio America and the non-profit have certainly given the young musicians a surprise of a lifetime!

 

With so many studies demonstrating the impact of arts education, it is music to our ears to hear about businesses supporting music programs in public schools.

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Listen Up, Drink Up

Posted by Danielle Iwata
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Listen Up, Drink Up

2016 BCA 10 Winner Dogfish Head Craft Brewery (DE) has an impressive history of supporting and collaborating with the music industry. As part of their Off-Centered Art Series, Dogfish Head Brewery creates seasonal beers. In honor of Record Store Day on April 21 – of which they are the Official Beer— they have partnered with The Flaming Lips. In what might be their most integrated effort yet, the band was involved with the creation of the beer Dragons and Yum Yums; and in return, the Flaming Lips’ newest release includes two songs “The Story of Yum Yum and Dragon” and “Pouring Beer in Your Ear” that are inspired by the beer. The bottle features a design by artist Marq Spusta, which will also be adapted for Record Store Day posters, shirts, and other items.  

 

Dogfish Head is one of many breweries partnering with the music industry. Forbes recently highlighted the collaboration between Waterbury Symphony Orchestra and Litchfield Distillery, and the Erie (Pennsylvania) Philharmonic and Mazza Vineyards. In both cases, the Orchestra and Philharmonic are using the pairings to promote a younger demographic. From Ohio to Oregon and Main to North Carolina, breweries and wineries are working in tandem with music organizations and festivals.

 

Whether it’s sipping wine at an orchestra intermission, or drinking a cold one at a music festival, it seems that drinks and music have always gone together. It’s exciting to hear that so many organizations are taking advantage of this natural relationship and we hope to see more in the future. Bottom’s up!

 

Photo credit: Paul Bunyon design by artist Marq Spusta

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Music and Resilience in Osceola County

Posted by Danielle Iwata
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Music and Resilience in Osceola County

In the aftermath of the hurricanes that struck Puerto Rico and the Virgin Islands, over 2,300 students have been relocated to Florida. In Osceola County, arts educators and business leaders are partnering to provide support for some of these displaced students. Live Music Tutor, Inc. – run by Ted Gee – is an online service that provides interactive musical instruction and has been a strategic partner of the School District for three years. Working in tandem with the heads of the Fine and Performing Arts Department of the School District, Debbie Fahmie and Pam Haas, they are using music to heal.

 

Many of the young students entering the district are not only removed from their homes, but from their immediate families as well. Through inclusion in music programs during and after school, they can find new communities. They are able to connect with their new peers even if they do not speak the language. Moreover, participating in the arts provides an outlet – a way for students to express themselves and engage with themselves on an emotional level. During this time of transition and the unknown, access to these programs has been essential. 

 

Through the project Music Helps Heal, Live Music Tutor, Inc. has been helping the school district acquire more instruments and bilingual instructors. Live Music Tutor, Inc. proves that when businesses understand the transformative power of music, the whole community can band together. 

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Brand Building with the Arts: BACARDÍ and Major Lazer Partner to Support Caribbean Musical Talent

Posted by Mariama Holman
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According to the global head of music at BACARDÍ, Liz Walaszczyk, “Every brand wants to have a place in music.”

 

2013 BCA 10 winner BACARDÍ is an enduring brand with a 153 year old history, surviving Prohibition and on top of that, an exile from Cuba. Since its “BACARDÍ Untameable Since 1862” campaign in 2015, the brand has pivoted back into pop-culture cool by focusing on music. It actively targeted millennials by hosting mobile house parties in Philadelphia, Washington D.C., Atlanta and Miami, all the while partnering with musicians like hip-hop duo, Run the Jewels, to highlight their latest projects.

 

Working with an annual budget of approximately $50 million, over time BACARDÍ has created marketing clout at social events through executing global festivals with partners like Major Lazer.

 

Major Lazer’s sound, production and live performance quality made the group a natural partner for BACARDÍ. From the start, Major Lazer has operated under the premise that pop music is a truly global phenomenon, blending a unique mix of Afrobeat, EDM and dancehall that pulls in fans from Lagos, Nigeria to Los Angeles, fueling cultural earthquakes of sound and texture. This is perfect for BACARDÍ, who is seeking to attract consumers across the world and honor its cultural mishmash at the same time.

 

The newly formed Music Liberates Music BACARDÍ and Major Lazer collaboration gives free studio time to rising Caribbean artists, working to support and create a future for the legacy of Caribbean beats, rhythms and tunes that inspired the band and many other music lovers around the world. 

 

As a part of Music Liberates Music, BACARDÍ has pledged to contribute studio time to aspiring artists each time a specific song by Major Lazer, “Front of the Line,” plays on Spotify.

 

Artists to benefit from the program include Shokryme (Jamaica), Mystic Davis (Jamaica), Triple Kay (Dominica), Shanta Prince (Barbados), Dynamite (St. Vincent), Mula (St. Vincent), Bridgetown (Barbados), Ricky T (Castries) and Cohoba (Dominican Republic).

 

  

 

 

How it works? For every 50 plays of Major Lazer’s “Front of the Line” on Spotify, BACARDÍ will donate one second of studio time. One hundred and eighty thousand plays would create an hour of studio time. While this might seem daunting at first, Major Lazer’s hit list has achieved more than 40 million plays with seven Billboard Hot 100 hits such as “Lean On” with DJ Snake with over 2 billion YouTube plays and “Cold Water” featuring Justin Bieber and MØ.

 

“Front of the Line” is the band’s latest dance hall single, featuring Machel Montano, the Trinidadian soca star, and Konshens, the hitmaking Jamaican dancehall artist. Upon logging into the Music Liberates Music landing page, one can see a countdown of total plays for the song. As of July 5th, the song already has created over 79 studio hours for the 9 artists.

 

 

 

Photos and Video: BACARDÍ

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The Company that Sings Together…

Posted by Jessica Gaines
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The Company that Sings Together…

Chorus Connection’s Director of Marketing, Tori Cook, makes a great case for bringing together the altos, sopranos, and tenors in the workplace with the blog “Why Your Company Should Start an Employee Choir Immediately”.

 

She reminds us that singing in a choir can positively impact your psychological and physical health with strong feelings of improved social wellbeing, reduced stress, increased life expectancy, and more.

 

Tori interviewed a variety of people that have successfully implemented employee choirs including a CEO whose mission is to help businesses start a choir. She also interviewed Americans for the Arts Jordan Shue, Private Sector Initiatives Program Manager.

 

Here is a summary of Tori’s findings regarding the Benefits of Having an Employee Choir--

 

Enhances Employee Engagement

Jordan Shue stated, "[An employee choir] is a way to show employees that you value them and want them to have fun at work. It also challenges them to show their creative sides and work as a team on a project vastly different from what they do in the office day-to-day. That can have a huge impact on the way they work together in the future and how connected they feel to their company." 

 

Strengthens Employee Recruitment and Retention

Shue offered, "For companies that struggle with retaining employees, the arts can be used as a way to engage personally with your employees, showing that they want to nurture human and creative connections that may not have anything to do with their work directly, but [will] impact their happiness and wellbeing."

 

Improves Employee Bonding, Teamwork, and Relationships

 

Provides Networking Opportunities Within the Company

 

Breaks Down Hierarchical Barriers

 

Builds Leadership Skills and Inspires Innovation

Shue really hit home when she said a company choir can, "help jumpstart the employees' creative and innovative thinking that can help drive business. Research shows that creativity is among the top applied skills sought by employers, but companies need to develop the channels and environments through which employees can experiment creatively to jumpstart innovative thinking. The arts are the perfect answer."

 

Gives Employees Opportunities to Try Something New

 

Relieves Stress

 

Establishes an Appreciation for the Arts

Shue offered some advice, "There are endless ways to infuse creativity into the workplace: give concert tickets to your employees (like many companies do with sports tickets), schedule an improv workshop to help your employees build confidence when speaking, or check out The pARTnership Movement for more tips and ideas for engaging your employees through the arts."

 

And there just may be more company choirs than you realized. In the blog alone, the following company choirs are mentioned:

 

 

It should be noted, many of these companies with choirs (Google, LinkedIn, and Facebook) all appear on the “Best Places to Work” list.

 

 

Full blog can be found here.

 

To download the eBook How to Start an Employee Choir in 8 Steps, go here.

 

Photo: Boeing Employees' Choir

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Conversations and pARTnerships Lead to Music Month in New York City

Posted by Jessica Gaines
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Conversations and pARTnerships Lead to Music Month in New York City

What can happen when a creative industry is supported by business, city agency, university and more? A full-on revolution. And that’s just what’s happening in New York City. June will be the first-ever celebration of New York Music Month (NYMM).

 

Produced by New York Mayor's Office of Media and Entertainment (MOME) and New York Is Music, the month-long celebration will offer a wide-range of free and paid concerts, workshops, walking tours, conferences, and resources for musicians including more than 2,000 hours of free rehearsal space underwritten by the city.

 

The new initiative was borne out of conversations between the MOME and music industry leaders following a summer summit in 2016, led by MOME Commissioner Julie Menin and attended by representatives of more than 75 music-centric companies and organizations.

 

NYC Mayor Bill de Blasio praised the month-long initiative. "Throughout its history, New York City’s diversity has fueled remarkable innovations in the arts -- and nowhere is this clearer than the city’s music industry”. MOME released findings of a music economic study of the city that showed the NYC music industry supported almost 60,000 jobs and $5 billion in wages, and drove $21 billion in overall economic value in 2015.

 

"As the global music business experiences a true renaissance, there’s no better time to recognize the industry’s broad impact on New York's economy, identify key challenges and opportunities for the creative sector and create new networks of common interest across all five boroughs," says New York Is Music's Founder Justin Kalifowitz.

 

These networks of common interest have resulted in partnerships that support NYMM all month long - free rehearsal space in conjunction with community development organization Spaceworks, an online map for the free walking tours in conjunction with recreation and entertainment expert Foursquare, a panel discussion on Women Behind the Music hosted by digital music portal Spotify, and a day-long Sound Development NYC conference that centers on the intersection of music, technology and real estate in conjunction with NYU Steinhardt and Sound Diplomacy, a leading global advisor in increasing the value of music and night culture in cities, places, and developments.

 

Image: New York Music Month

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