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Museum and Hospital Partner for Art and Medicine

Posted by Danielle Iwata
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Museum and Hospital Partner for Art and Medicine

Through past BCA 10 honorees in healthcare, American’s for the Arts’ Art & Health topics, and The National Initiative for Arts & Health in the Military, we have seen countless stories of the healing properties of the arts and how they can help people lead better, healthier lives. But there are other ways that the arts can benefit a patient – through helping create better doctors.

 

Virginia Mason Medical Center in Seattle, WA, in partnership with Seattle Art Museum (SAM) created the Art & Medicine program that brings residents and physicians to SAM. As reported in the Seattle Times, by learning from the arts educators, these physicians develop observational skills and better relationships with colleagues.

 

For all the training and research these physicians did in medical school, there was little interaction with real patients. Through this partnership, doctors engage with pieces that help them consider humanity and empathy. In addition to helping their relationships with patients, the doctors can also build teamwork amongst themselves. In a workspace were there can be separations between the departments, this arts program allows them to come together.

 

The program is led by Sarah Bloom, Senior Manager of Education Programs and Dr. Amish Dave, who lead the Art & Medicine for SAM and Virginia Mason, respectively.

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Arts Deliver Prime Cities for Amazon Headquarters

Posted by Danielle Iwata
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Arts Deliver Prime Cities for Amazon Headquarters

 

The arts can play a remarkable role in the vibrancy of a community and in the strength of the economy. It’s no surprise, then, that Amazon thinks the same thing.

 

In their search for a new headquarters that spanned 238 cities, all of the finalists have strong cultural sectors. As noted in Sebastian Smee’s Washington Post article, many future employees will be relocating their families to the chosen city. What better way to entice them than a strong arts and culture scene? Each of the 24 finalists boasts art museums, sculpture centers, or close proximity to metropolitan centers that are abundant in cultural institutions.

 

Smee breaks it down:

-          Toronto: The Art Gallery of Ontario and the Royal Ontario Museum

-          Dallas: The Dallas Museum of Art, the Nasher Sculpture Center; Fort Worth: Amon Carter Museum of American Art, The Modern Art Museum, Fort Worth, and the Kimball Art Center

-          Austin: Blanton Museum of Art

-          Nashville: Parthenon and the Frist Center for Visual Arts

-          Northern Virginia: all of the museums and institutions in DC

-          Montgomery County: likewise, DC

-          Newark: Newark Museum, Liberty Science Center, the offerings of NYC

-          Columbus: The Wexner Center for the Arts and the Columbus Museum of Art

-          Pittsburgh: Carnegie Museum of Art and the Andy Warhol Musem

-          Indianapolis: Newfields (Indianapolis Museum of Art)

-          Atlanta: the High Museum of Art and the Museum of Contemporary Art

-          Denver: Denver Art Musem, Denver Museum of Nature & Science

-          Raleigh: North Carolina Museum of Art and Duke University’s Nasher Museum of Art

-          Miami: Art Basel and the Perez Art Museum Miami

-          Chicago: The Art Institute and MCA Chicago

-          Boston: Museum of Fine Art, Isabella Stewart Gardner Museum, and ICA Boston

-          Los Angeles: The Getty, the Los Angeles County Museum of Art

-          Philadelphia: Philadelphia Museum of Art and ICA Philadelphia

 

Amazon’s search is proof enough that the cities in which companies want to invest are also cities with thriving arts scenes. Imagine the possibilities if more businesses partnered with the arts.

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Hip Hop Architecture

Posted by Danielle Iwata
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Hip Hop Architecture

Founded by architect Michael Ford The Hip Hop Architecture Camp is a program “designed to introduce under represented youth to architecture, urban planning, creative place making and economic development through the lens of hip hop culture.” Students participating in the intensive spend a week learning about architecture from a variety of professionals, ranging from artists to politicians to video game creators. Their time at the camp culminates in a hip hop video where they combine their new knowledge with music and art.

 

The success of the camp is evident in its high demand. In 2017, there were 8 camps across 8 cities from LA to Houston to the Bronx. In 2018, it has expanded to 14 sessions across 12 states and 1 in Canada. With national support from the software corporation Autodesk, Hip Hop Architecture Camp can provide hands on experience through programs designed for modeling and creation. 

 

The most recent camp took place in Detroit, the hometown of founder Michael Ford, in partnership with the Museum of Contemporary Art Detroit – MOCAD. Watch the exciting final product here.

 

Photo: Hip Hop Architecture Camp logo

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The Next Iconic Partnerships?

Posted by Jonathan Tuchner
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If you visit Tate Modern during the next few days, go down the ramp and turn right into The Tanks. On the opposite wall you will find images and notes celebrating thirteen years of the Unilever Series at the Turbine Hall.

 

It is a quiet celebration; a gentle place to reflect on what has arguably been the most significant arts and business partnership over the past decade or so. Many will forever recall the glow of Ólafur Elíasson’s The Weather Project, the thrill of Test Site by Carsten Höller, or the structure of Rachel Whiteread’s 2005 Embankment. Unilever’s money made all this happen.

 

Tino Sehgal’s These Association is the final work in the Unilever-sponsored series, which has attracted almost 30 million visitors over the past dozen years. Unilever says “It was planning a change of direction in its sponsorship programme, which is more focused on sustainability and the environment.” Where does that leave the arts?

 

Between 2000 and 2012, Unilever provided £4.4 million sponsorship in total, including a renewal deal of £2.2 million for a period of five years which was agreed in 2008. This is big money for arts partnerships and it created huge public interest and media profile for Unilever.

 

Unilever has had a long and important relationship with the arts over many years. This has ranged from the creation of the Lady Lever Art Gallery in Port Sunlight through to in-house amateur dramatics in the 1960s and an astonishing programme called Catalyst which ran over much of the last decade using the arts to inspire and engage their staff.

 

Their relationship with Tate began when Niall Ferguson was in charge and I recall him early on saying it was his passion for art that drove the investment. Clearly there was passion but what was the business case?

 

The rationale seemed to revolve more on the important task of promoting and supporting the Unilever group name rather than the individual brands that they make.  Then again, could, or should, (or even would) a publicly funded gallery promote the many individual brands that make up the portfolio of a consumer goods company who sponsors them?

 

Does it look strange if a gallery is happy to sell a copy of Andy Warhol’s print of a Campbell’s Soup Can in their shop but refuse to sell the soup itself in their cafe?

 

The end of the Unilever series follows fairly hot on the heels of the end of the Orange Prize for Fiction. Following the London Olympics, will 2012 be remembered as the year sport became essential to our lives and the public’s belief in the arts fell away?

 

As we lose two of the best known, most widely celebrated arts and business partnership—is there a wider significance to these business decisions? More importantly who can pick up the mantle, and become our next high profile partners of the arts?

 

New kids on the block 

 

We feel cautiously optimistic. There are always new players coming to the fore, be they locally or nationally.  We recently saw the first in the Ignition Series created by Sky Arts. Sky Arts Ignition: Doug Aitken – The Source is a fast moving portrait of modern creativity housed on Liverpool’s historic Albert Dock in a structure designed by Aitken in collaboration with British architect David Adjaye OBE.

 

The commission forms part of the seventh Liverpool Biennial, and will be Aitken’s first public realm installation in the UK, showcasing his ambitious approach to contemporary art.

 

James Hunt, director of Sky Arts says, “Sky Arts Ignition Series is not just about the creation of artwork, it is about collaboration and shared experiences with astounding artists like Doug Aitken and great institutions such as Tate Liverpool.”

 

There is more good news—Travelex’s partnership with the National Theatre going from strength to strength, the RSC announcing record profits, Bloomberg’s work with contemporary dance and new art.

 

When Arts & Business was founded over thirty years ago the juxtaposition of the words ‘arts’ and ‘business’ felt both a necessary clarion call, and a leap of faith—proclaiming as it did that the future of both the arts, and of business, would burn more brightly if they worked closer together.

 

The arts simply cannot flourish without the support of business, and the relative importance of business to the arts will continue to increase in the years ahead.

Arts and commerce, culture and business, creativity and philanthropy are all inextricably linked. Moreover the stakes have never been higher. If we collectively fail to deliver on the requisite opportunities for growth, we place more of the cultural vitality of our communities at risk.

 

Arts & Business is about to release our full analysis of the state of private investment in the arts.  Yes, we are are at a crucial juncture, a cross-roads, call it what you will.  The Government no longer sees itself as the most “reliable funder of culture”; the economy shrinks, grass root sport is all the rage—where are the arts in all this?

 

As this new act unfolds in the drama of arts funding, with new players playing lead roles, we know there are opportunities for business growth.

 

There will always be businesses keen to snuggle up to the arts community as it gives businesses a key into its biggest commodity, namely human thought. This is a good thing.

 

At the same time there are too many people yet to discover the ecstasy, spirituality, sustenance and meaning art can bring to their lives.

 

When they started their partnerships, Unilever clearly understood this, so did Orange.  Soon, there will be other names to join their ranks in recognising how starting a partnership with the arts can bring real advantages. Business brands, and the support, know-how and passion of their people need to be at the core of all new arts activities.

 

*Originally posted on Arts & Business Team Blog and ARTSblog.

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