News

Arts and business news from around the country.

RSS

#ArtsandBiz Practitioners Speak!

Posted by Jessica Gaines
0 Comments

With voices representing many industries, these three business sector leaders echo the key messages in the pARTnership Movement’s 8 Reasons to Partner with the Arts.

 

1. Google

“Art for art’s sake and art for technology’s sake. We want to empower STEM and art work with students.”

 

Eric Schmidt

Executive Chairman of Google’s parent company Alphabet

and former CEO of Google

 

 

At the unveiling of a new Google Data Center mural in Council Bluffs, IA, Google announced a partnership between Google and the Council Bluffs Community School District on a virtual technology art program.

 

With these data center murals and pARTnerships, Google is showing they care about the company’s impact in the community, beyond the business technology, but also in a way that boosts the community’s quality of life.

 

 

2. Viacom

Does Art at Viacom affect the creative productivity of staffers?


“It’s inspirational. Art inspires from the 

outside in. We want to keep the installations alive even after they’ve come down, so we’ve created a poster and postcard series for people to put their favorites on display in their workspace.”

 

Art at Viacom Project leaders Susan Claxton and Cheryl Family

 

 

 

 

 

Viacom, already known for multifaceted creativity, has their Viacom Lab, a state-of-the art endeavor that utilizes virtual reality, GIFs, live streaming and immersive experiences to up engagement and the fan experience. Their Art at Viacom project has made a name for itself by redefining the aesthetics of the workplace.

 

Viacom is doing something that is always proof-positive: emphasizing creative activities and including them back into the actual work culture.

 

 

3. Accenture Strategy

 

“We were turning words into notes and notes into the symphony. [We wanted to] evoke the emotion that a lot of the work we do with clients [brings] an emotional connection.”

 

Mark Knickrehm

Group Chief Executive at Accenture Strategy

 

 

Accenture Strategy created "Symphonologie: the Music of Business", a symphonic experience, to combine human insight and artificial intelligence. The work debuted inside the Louvre Pyramid where it was performed by a 50-piece orchestra and relays a musical message about technology and business. This isn’t a surprise as Accenture Strategy is known for combining deep business insight with the understanding of how technology will impact industry and business models.

 

By using the arts to translate their business message Accenture Strategy is showing how arts, technology, and strategy can unlock a new point of view.

 

 

Photos: Google Data Center Mural in Council Bluffs, Art at Viacom Tumblr, Accenture Strategy

Related

Solving Problems and Challenging the Status Quo with pARTnerships

Posted by Jessica Gaines
0 Comments

When entering a new year, many individuals and businesses alike desire a fresh start.  In personal lives, the changes may appear in a new diet or workout routine while at work it may be goal setting or performance evaluations.  Keeping with the idea of crafting new habits and letting go of outdated approaches, there’s a space for the arts to help advance goals by solving some of yesterday’s problems and challenging the “modus operindi”.

 

These three highlights below are a quick reminder of the possibilities of art and business partnerships that are successful and purposeful.

 

In the work environment, consider that working solely for productivity can become lackluster.

A company or industry that is technology-heavy or project-focused, may find that team performance needs a boost. Altering a method, adding Arts into STEM to become STEAM, can improve the process for businesses grounded in Science, Engineering, Technology, and Math. One thing that Denis Lacasse, leader in web, software, and gaming fields, and his team instituted was bringing together employees of different disciplines and backgrounds. When these new teams, comprised of artists, game designers, and engineers, worked together their productivity and zeal increased due to their common connection of being passionate gamers focused on an end goal.

 

Consider that people want to live and work in a vibrant community.

In one Philadelphia neighborhood, there was a general understanding that the area was not safe at night, even with street lights. Although near a bustling bar and cheesesteak restaurant scene, the late-night hours of the neighborhood were either extremely desolate or filled with prostitution, underage drinking and dumping trash. Lighting designer Drew Billiau and mural artist David Guinn were able to pilot glowing street-art-styled murals on a few homes which began a neighborhood transformation all its own. Although there was reluctance from some neighbors in the beginning, the success of the initial glowing murals cultivated enough support to add more on the street for increased safety.

 

Consider that internal culture and external messaging often get old and stale. 

When seeking a way to renew a message (either internally to employees or externally to the public), remember to integrate the arts as a business asset.  By using Arts-Based Initiatives, “businesses can generate value from existing relationships with the arts, as well as an opportunity to establish new relationships, by exploiting the knowledge and skills within the sector for their own competitive advantage.” Investment firm, Scottish Windows, did just that by developing an Arts@Work program that injected arts into company culture and employees reported increased productivity and business benefits.  ABI's are suited for enhancing company messaging and company culture to overall posivitely affect business objectives and strategies. 

 

More information on bringing the arts into a business approach can be found in the pARTnership Movement essays

 

If you know of a business successfully pARTnering with the arts, please nominate them for the 2017 BCA: Best Businesses Partnering with the Arts. Nomiations close January 13, 2017.

 

Photo credit: Fast Company

Related

"A People without Murals is a Demuralized People": Enlivening an Arts and Entertainment District with Public Art

Posted by Jessica Gaines
0 Comments

 

Arts Brookfield recently revealed their second installment of the “Paint the Town” initiative to promote public art murals in downtown Bethesda, MD.  With the help of their partner Bethesda Arts & Entertainment District, artist Juan Pineda was selected to paint his bold and patterned style along the plaza and bus cove. Judges selected Juan from a collection of local artists who applied for the opportunity to complete the mural within weeks.  

 

This initiative supports both Juan’s and Brookfield’s profound commitment to enhancing the quality of life through art.  Juan has been painting murals in the Washington, D.C. area for over 20 years, has received a Proclamation Award for his work, and has received recognition for restoring a mural entitled, “A People without Murals is a Demuralized People.” Arts Brookfield, the cultural arm of Brookfield Properties, invigorates spaces through the free presentation of cultural experiences in their buildings around the world.  Brookfield, known for their signature programs, arts-inclusive office environment, and untraditional arts venues, was named one of the ten Best Businesses Partnering with the Arts with a BCA 10 award in 2014.

(Nominations for the 2017 BCA 10 Awards are open until January 13.)

 

It’s these steady partnerships that bring fruitful artistic, cultural, and economic growth to their communities for a lasting impact.

 

Photo: Courtesy Patricia Walsh, Public Art Program Manager, Americans for the Arts

Related

Paint the World You Want to See

Posted by Jessica Gaines
0 Comments
Paint the World You Want to See

Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions. In addition to their contribution to humanity through their work, they also show their generosity with their Genentech Gives Back program

 

With this program, they created Genentech Gives Back Week which is an amazing company-wide volunteering effort that supports local schools and nonprofits. On June 18, 2016, HandsOn Bay Area led over 200 Genentech employees in a day of volunteering at Sunshine Gardens Elementary in South San Francisco. Volunteers painted a new healthy fruits and vegetables mural, built an instructional garden classroom and painted new blacktop lines and games. Take a look at the video of the mural’s development and of this unique opportunity to give back to the community while also showing off their creative skills. The mural is a beautiful contribution to the school community. 

 

Now in its third year, Genentech Gives Back is a unique opportunity to take time from employees’ busy schedules to support the communities where they live and work and to reconnect with colleagues in the spirit of giving. Genentech Gives Back Week is designed to demonstrate that commitment on a much larger scale and is a great example of how partnering with the arts contributes to society and the quality of life.

 

Photo: Genentech Gives Back website.

Related

From Data Center to Design-Centered

Posted by Chris Zheng
0 Comments
From Data Center to Design-Centered

The term ‘technological infrastructure’ typically brings to mind rows of cables, wires, and circuitry, arranged in a precise and deliberate order. It probably does not conjure images of creativity and imagination.

Granted, complex networks of machinery are exactly what one would find upon entering one of Google’s data centers, massive buildings which house the servers and fiber-optic cables necessary to power the world’s largest search engine. Though operations and protocol inside the buildings are rigid, Google has still found an outlet for creativity and a unique opportunity to partner with artists on the outside of its facilities through its Data Center Murals Project.

 

Vice President of Google Data Centers, Joe Kava, explains the artistic inspiration for the project: “because these buildings [data centers] typically aren’t much to look at, people usually don’t, and rarely learn about the incredible structures and people who make so much of modern life possible. To begin to change that, we created the Data Center Mural Project: a partnership with artists to bring a bit of the magic from the inside of our data centers to the outside.”

 

Through this initiative, Google supports artists who transform blank, boring data center facades into massive, multistory canvases. In Oklahoma, Google hired digital artist Jenny Odell to create a mural for the data center which serves much of the West and Midwest regions of the United States. Odell chose to create enormous, circular collages made up of imagery collected from Google Maps which emphasize modern infrastructure. In Belgium, street artist Oil-B painted his interpretation of ‘the cloud’ on the side of the data center responsible for operations in all of Western Europe. Each abstract cloud is composed of elements specific to the community, data center, and its employees.

 

While these are the only two murals at this time, Google hopes to expand the project, and is already in the process of installing murals on data centers located in Ireland and Iowa. Through its continual support of the arts, Google continues to reinvent and beautify the technology that drives modern life. 

Related

Zipcar-Philadelphia Transports Mobile Murals

Posted by Chris Zheng
0 Comments

Everyone wants a car that turns heads when it drives by, so why not drive an actual work of art? For the third year in a row, Zipcar has partnered with the City of Philadelphia Mural Arts Program to celebrate the arts, raise money, and promote the services it offers by wrapping a car in a beautiful mural for Zipcar members to drive.

 

Each year during its Mural Arts Month, the car share and car service company selects an artist to cover one of their cars in an intricate mural. This year, outdoor abstract artist MOMO worked with the Arts Education Department at Mural Arts to create the work “Practical Geometry” on a VW Golf. For every hour the car is reserved, Zipcar will donate one dollar to the Mural Arts Program.

 

Zipcar-Philadelphia Marketing Manager Kristina Matthews captures the company’s commitment to the arts: “Whenever we discuss Zipcar-Philadelphia with our counterparts, the art that lives and breathes in the city is one of the first topics that is raised. Everybody knows Philadelphia for the beautiful murals that surround the city, and we are thrilled to say that we partner with Mural Arts.”

 

This partnership demonstrates Zipcar’s commitment to enriching the communities in which it operates and supporting the vibrant culture of public art. With beautiful murals now zipping through the city, it is truly a mobile masterpiece. 

Related

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.