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  1. The Arts do Wonders. Here’s the Research to Prove it

    The Arts do Wonders. Here’s the Research to Prove it Organization Name Shugoll Research (MD) Featured Image … have built audiences, increased donor bases, developed marketing strategies, positioned capital campaigns and …

  2. 2017 BCA Survey of Business Support for the Arts Webcast

    … Mark Shugoll Chief Executive Officer Shugoll Research Mark Shugoll, Ph.D. is CEO of Shugoll Research in Washington, DC, one of the nation’s leading marketing research companies for the arts. Its clients … in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social …

  3. pARTnership Movement Tool-Kit: Building pARTnerships 101

    … can address business challenges around employee engagement, marketing and brand share, and advancing corporate … This is a “how-to” primer with ideas, strategies, and research references to help you begin to establish local … can address business challenges around employee engagement, marketing and brand share, and advancing corporate …

  4. How Businesses Have Used the Arts to Engage Muslim Communities

    … winner, Coca-Cola. Coca-Cola cited psychological research as the source of their campaign consumer insight … than any obstacle," according to Tolga Cebe, head of marketing at Coca-Cola Middle East. Wasl properties …

  5. Behind the Business: Learning about the 2017 BCA 10 Honorees, Best Businesses Partnering with Arts in America

    … and is a key partner in the largest-ever initiative for marketing the arts in Ohio, “Art Makes Columbus/Columbus … and overall quality of life. Humana prioritizes arts-health research through enlisting the support of creative economy … 30,000 visitors to Vermont’s South End Arts District with marketing support as well as the Art Hop Ale event. …

  6. 2011 BCA Awardee, Aetna, Promotes Creativity in the Workforce

    … as essential to problem-solving and innovation, citing research from Psychology Today that indicates that … III, Vice President and head of Community Relations and Marketing at Aetna says that, “Supporting the arts and …

  7. Feeling Threatened by Creativity? Here's The Antidote

    … know in varying communities including arts administration, marketing, event and hospitality management, and performing … they want more innovation. And then these two: Research shows that many teachers define creativity as a …

  8. The Company that Sings Together…

    … Chorus Connection’s Director of Marketing, Tori Cook, makes a great case for bringing … and innovative thinking that can help drive business. Research shows that creativity is among the top applied …

  9. Businesses Are Looking Towards the Arts for Employee Engagement & Creativity, According to New Survey by The Conference Board & Americans for the Arts

    … but 41 percent of companies also supported the arts through marketing or sponsorship dollars, which can help to explain … survey, Americans for the Arts contracted with Shugoll Research to conduct qualitative research to understand businesses’ attitudes about arts …

  10. 6 Ways the Arts Can Help Your Business Thrive in 2016

    … Consider the flash mob trend and the rise of video in marketing. According to an article in The Guardian quoting research by Cisco, by 2017, video will account for 69% of …