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BCA 10 Spotlight: Churchill Downs (Louisville, KY)

Posted by Danielle Iwata
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BCA 10 Spotlight: Churchill Downs (Louisville, KY)

Americans for the Arts is excited to honor Churchill Downs at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.

 

“Louisville has long been aligned with horse racing, hospitality, bourbon and fine cuisine, all of which are celebrated at our flagship event, the Kentucky Derby. Our city’s vibrant arts community should be an attraction that makes Louisville a destination. By turning Churchill Downs Racetrack into a stage and a canvas upon which our local artists can perform, we provide a transformative experience to horse racing fans and extend the magic of the Kentucky Derby beyond the first Saturday in May.”

– Bill Carstanjen, CEO Churchill Downs, Incorporated

 

Churchill Downs Incorporated is a multi U.S.-state company best known for the Churchill Downs Racetrack, the home of the Kentucky Derby. For decades, Churchill Downs has been known in Louisville for its generosity to the community, which includes their steadfast support for the arts. The company prioritizes supporting arts because of their belief that immersion in the arts and opportunities for art education is a primary way to achieve prosperity in both their city and state.

 

Through a collaboration with Fund for the Arts and Jennifer Lawrence Arts Fund, Churchill Downs transformed the Opening Night event, which kicks off Derby week, into a celebration of Greater Louisville’s arts community. By highlighting the artists of the Greater Louisville community, they have increased event attendance by 24.9 percent. In addition, the company works with Fund for the Arts to create a unique code for ticket purchasing, through which $1 of every ticket sold was donated back to Fund for the Arts. Each year, they commission a local artist to create the official poster for both the Kentucky Oaks race and Kentucky Derby. This year, Churchill Downs designated the Thursday before Kentucky Derby (Thurby) as “Kentucky Day,” and partnered with the Actors Theatre of Louisville to place Kentucky-centric art throughout the track. Working with Louisville Visual Art, Speed Art Museum, and Forecastle Foundation, they created neon light installations, fiber glass horse sculptures, and placed musical artists around the grounds.

 

Churchill Downs offers subsidized use of their facilities to arts organizations for holding events, campaign kickoffs, and other arts celebrations. The company also donates tickets to the Kentucky Derby and Kentucky Oaks for nonprofits to use as auction items each year. On the flip side, through supporting various arts organizations, Churchill Downs can offer free and discounted arts events tickets to their staff.

 

 Churchill Downs corporate headquarters features a gallery which showcases locally-produced art on a rotating, quarterly schedule. Employees are given the opportunity to purchase the art at a discounted rate to encourage support of local artists, as well as engage employees in art appreciation. The company also encourages employees to serve on the boards of local arts organizations. Senior leaders currently sit on the Speed Museum Board of Governors and the Board of Kentucky Shakespeare. In addition to promoting corporate support for these organizations, CEO Bill Carstanjen is a personal advocate and financial supporter of Fund for the Arts and Kentucky Museum of Art and Craft.

 

Casey McKinney and Kacy Jackson paint murals in the paddock of Churchill Downs for Opening Night of Kentucky Derby week, courtesy Churchill Downs

 

Churchill Downs is the presenting sponsor of the Cultural Pass, which provides free summer access to approximately 40 venues, and expands access to summer learning opportunities for underserved populations. Through this program, over 31,000 people have gained access to cultural experiences.

 

By showcasing artists and working to increase accessibility to the arts, Churchill Downs has become more than a derby for its community. The company looks forward to serving as a supporter of the arts for many years to come.

 

Nominated by Fund for the Arts

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Announcing the 2018 BCA 10 Honorees

Posted by Danielle Iwata
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Announcing the 2018 BCA 10 Honorees
The Business Committee for the Arts (BCA) of Americans for the Arts is proud to present the BCA 10 awards on Tuesday, October 2, 2018 at a black-tie gala at the Central Park Boathouse in New York City.
 
The awards honor 10 U.S. companies, a business leader, and an arts and business partnership for their exceptional commitment to the arts through grants, local partnerships, volunteer programs, matching gifts, sponsorships, and board membership.
 
We are excited to announce this year's winners:
 

Churchill Downs (Louisville, KY)

Fifth Third Bank (Cincinnati, OH)

Fosun (New York, NY)

Phillips 66 (Houston, TX)

The Standard (Portland, OR)

Tierney (Philadelphia, PA)

UMB Financial Corporation (Kansas City, MO)

VF Corporation (Greensboro, NC)

West Bend Mutual Insurance Company (West Bend, WI)

Zions Bank (Salt Lake City, UT)

 

In addition, Chandrika Tandon, chairman of Tandon Capital Associates and Soul Chants Music in New York City and Grammy-nominated musician, will be honored with the BCA Leadership Award, which recognizes individuals for their extraordinary vision, leadership, and commitment to supporting the arts and for encouraging other businesses to follow their lead.

 

Square and Cheyenne River Youth Project of San Francisco, CA and Eagle Butte, SD, respectively, will receive the David Rockefeller pARTnership Award. This award recognizes a company and arts organization (or artist) for an exceptional project, program, or initiative that represents a true alliance, collaboration, or exchange between the two.

 

"We are grateful to honor these businesses and individuals for their exceptional involvement in ensuring that the arts thrive in their communities," said Robert L. Lynch, president and CEO of Americans for the Arts. "They provide the arts with significant financial and in-kind support, and they incorporate meaningful arts-related programs into their employee, customer, and community relations activities – truly setting a standard for other businesses to follow."
 
Join us in celebrating these companies and their exceptional partnership with the arts by purchasing tickets, placing an ad in the BCA 10 journal, or sponsoring the gala celebration.
 

 

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BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky

Posted by Mariama Holman
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BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky

At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family Series to leverage the arts and make a difference in the lives of children in our community.

- Jonathan Blum, Chief Public Affairs Officer, Yum! Brands Inc.

 

Believing a diverse and energetic city helps to attract and retain top talent from all over the world, Yum! Brands, Inc. is a strong supporter of the arts in Louisville, KY. In addition to annually donating more than $700,000 to local arts organizations, Yum! also provides marketing and advertising support, and pro-bono leadership and expertise to the organizations receiving support from the Yum! Brands Foundation. The company received a 2013 BCA 10 Award, nominated by Fund for the Arts.

 

The most significant arts-related project supported by the company is the Yum! Family Series, which provides family-friendly programming through a partnership with the Funds for the Arts and seven local arts organizations. Initiated by Yum! Brands to encourage family-friendly arts programming and to promote greater access to the arts, the program allows families outside of the company to experience arts programs at a greatly reduced cost. The sponsorship offers a broad range of families access to the arts, particularly those individuals who would not otherwise have an opportunity because of economic disadvantage.

 

With an emphasis on education, programs of the Yum! Family Series provide field trip opportunities for local students. Some programs also include student performers and provide high-level training in orchestra, theatre, choir, and performing arts. The Yum! Family series also provides quality after-school programs for at-risk youth through after-school tutoring, theatre, and choir programs.

 

Yum! Brands also incorporates the arts into the company’s culture by encouraging employees who are passionate about the arts to get involved, allowing them time off to do so. The company also generously matches employee gifts to the arts on a dollar for dollar basis, and provides board support on behalf of employees serving on local arts and culture boards. In 2013, Yum! Brands launched a global volunteer program to promote volunteerism in local communities. Within this new program, if an employee team partners with an arts organization and wins the company competition, the partner organization receives an unrestricted grant.

 

Bringing the arts into the office, the company occasionally hosts team building events that incorporate an artistic component, knowing it allows employees to truly tap into their personal creativity and bring that back to the business. Yum! Brands is also proud to have a corporate band that is part of the culture team and is highlighted at monthly meetings and events. Opportunities to support and engage with the local arts are communicated regularly to employees.  All employees of Yum! Brands are encouraged to take advantage of the many arts performances and exhibits available in their local communities.

 

Photo: Louisville Youth Choir, which provides choral training to over 200 youth. The children are captured performing at the Grand Ole Opry.

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Humana's App-etite for the Arts

Posted by Kate Reese
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Humana's App-etite for the Arts

Louisville-based Fund for the Arts is one of the nation’s largest United Arts Funds (UAFs), and thanks to Humana’s Digital Experience Lab (DEC) now has its very own mobile platform. Currently, more than 200 local businesses participate in workplace giving campaigns, generating nearly 45% for the united arts fund's campaign each year. Recently, however, Fund for the Arts began looking to reach potential supporters in new ways.

 

Humana is committed to giving every employee eight hours of paid “volunteer time," during which they can give back to their community in a variety of ways. A team at DEC decided their volunteer time would be spent developing a mobile app for Fund for the Arts.

The organization had a very clear idea of what added value the app could provide – “awareness of and attendance at arts events in the city.” Additionally, Fund for the Arts hoped that an app could increase donations, so the team at DEC analyzed what makes people donate by surveying current donors. 

 

The final product involves an easy-to-use arts calendar, communicates the benefits of becoming a donor, and even includes donor benefit cards (discount on local arts events and performances), so that donors can use their mobile device to get savings at the box office. When asked about the choice to develop this app, members of the DEC team said “Though none of us are professional artists, we all believe in the importance of the arts and wanted to do something to help further that cause in our community.”

 

Read the full case study at Humana's Digital Experience Center.

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