The pARTnership Movement essay “Embrace Diversity & Team Building” brings to light how the arts can assist in enhancing a company’s diversity and inclusion initiatives. BCA 10 winner U.S. Bank shows how to be a leader in this area.
In celebration of and support for the LGBT community and to highlight the bank’s emphasis on diversity and inclusion, the company held the LGBT Debit Card Art Contest where they asked artists to submit art in any medium that celebrated the LGBT community. The contest would allow three finalists with the winner receiving $7,500 and that design becoming one of U.S. Bank’s permanent card designs. The runner-up received $5,000 and the third-prize winner received $2,500.
Ann Dyste, assistant vice president and LGBT strategy manager at U.S. Bank says, "We believe the three winning designs all honored equality, progress and unity, and we wanted to leave the final decision up to the public, so their voices could be heard."
After 400 design submissions, the public selected Olivia Ogba, ER medical transcriptionist preparing for the MCAT (Medical College Admission Test), as the winner with the card design shown above. Ogba’s design is connected to the June 2015 U.S. Supreme Court ruling that same-sex marriage was legal nationwide. The digital painting is purposefully patriotic, featuring rainbow colors shooting from sparklers on the Fourth of July. "That's what America stands for – the ability for everyone to go after the American dream without any sort of discrimination," Ogba said.
As the fifth largest commercial bank in the United States, U.S. Bank has made strong commitments to increase outreach to the LGBT community. This national art competition helps reiterate their corporate message of inclusion along with sponsoring Pride festivities and LGBT organizations across the country, making the bank a “Best Place to Work for LBGT Equality” for 10 years in a row.
“We want employees and prospective hires to know that U.S. Bank is an open and inclusive workplace where all are welcome," said Eduardo Sayan, U.S. Bank vice president and director of multicultural strategy.
Learn more about the finalists and the card art competition here.
Photo: U.S. Bank