A new survey of HR professionals by the Society for Human Resource Management (SHRM) shows that social media has become an essential part of U.S. hiring. Of the 410 HR professionals who took part in the survey, 84 percent said they currently use social media for recruitment and 9 percent said they were planning on using it in the future.
According to the survey, "research has shown that although many people are open to new job opportunities, most are 'passive' job seekers and are not actively looking for new employement, and they may pursue an opportunity only if contacted regarding a new job." SHRM also discovered that, "a high percentage of HR professionals are also struggling to find qualified candidates for their vacancies, and the use of social media may help ease that difficulty."
How can the arts help? 77 percent of the HR professionals surveyed claim that social media helps employers recruit by increasing employer brand and recognition, and 56 percent of respondents create an interest in jobs by posting useful information, photos, or video. If your company is fostering a fun and creative environment by engaging with the arts, this is a great way let future employees know!
- Post a recruitment video that showcases your creative culture (like this one from Shopify) or a video of your employees performing at a work function.
- Create a clever series of sharable recruitment ads like these, or use The pARTnership Movement ads on your social media feed.
- Promote arts events in your community to attract new employees to the area. For example, 2015 BCA 10 honoree The Trust Company of Kansas underwrote a website dedicated to promoting local arts events in Wichita.