Many real estate developers have come to see the value in including art in buildings and spaces. Opportunities to bring not only art concepts but also artists into the early stages of projects can lead to developments that are brilliantly unique and inclusive. These developments support great design, inspirational concepts, and more importantly, local community.
In recent years, with real estate development planning, there’s been a strong lean towards artist residencies, community listening sessions, and ideas to turn neglected properties into town centers. With increased access to and desire for art among residents, real estate developers have become more tuned into the benefit of these partnerships. In Creative Exchange’s “Lessons from RARE: Engaging Artists in Real Estate Development”, several points are offered about these artist-development relationships:
- Give artists the freedom to create open-ended work
- Provide practical support for creative engagement
- Allow for chance encounters and unexpected shifts
When incorporating the points above, sometimes having a third party or “translator” involved in the process comes out as a win. In Orlando, the Novare Group partnered with curatorial team, Dashboard, to produce 1,400 cubic feet of vibrant color at their luxury high-rise apartment community, SkyHouse Orlando. The eye-catching artwork, designed by The Young Never Sleep, showcases some of Central Florida’s most exotic and native plant life in exaggerated colors for a striking and education street-scape experience.
In addition to the points above, the potential of new artist-developer driven projects is a chance for blossoming and building a legacy. In Miami Jorge Pérez, 2015 BCA 10 Leadership Award winner and chairman of The Related Group, has built a legacy and continues to transform Miami into an international tourist and cultural destination with beautiful and inspiring developments. The Related Group’s mixed-use building, the SLS Brickell showcases a ”drip painting” style mural on its eight-story parking garage that gives artist Markus Linnenbrink 40,000 square foot of surface to cover.
Investment in brilliant collaborations will continue to build brilliant, vibrant communities where art and business are both victorious.
Photo credit: Paper Gardens, www.dashboard.us.