When Americans for the Arts took to social media
to recognize LIFEWTR’s commercial for
making life #moreinspired, LIFEWTR wrote
back with this thoughtful, artistic response above.
During Super Bowl LI a visually stunning commercial premiered showing raindrops of colorful inspiration showering all over a city. This commercial, “Inspiration Drops”, comes from LIFEWTR, a new premium bottled water brand, from PepsiCo, that fuses creativity and design to serve as a source of inspiration and hydration. The water itself is purified, pH balanced, and exudes a clean and natural taste.
As a company using inspiration to communicate that art is essential to life, just as essential as water, they are including artists in their visual storytelling via commercials and packaging, and also celebrating cities with artistic edge. Their first city to be honored for its unique point of art is Houston, the host city of this year’s Super Bowl.
LIFEWTR’s bottles provide a beautiful canvas for art and design, featuring rotating label motifs created by emerging and developing artists, whose work serves as a spark of creativity. New artists will be featured on the LIFEWTR bottles every three months. For their first ever artist series, they are featuring three artists who create art for public spaces: Jason Woodside, Craig & Karl, and MOMO.