According to IEG, sponsorship spending on the arts is expected to grow 1.4 percent in 2014, down from 2.6 percent in 2013. While corporate interest remains high, spending growth is hampered by organizations that continue to sell need-based sponsorships, not marketing-driven solutions. Vist IEG.com to view the englarged infographic.
For more information on the motivations behind why businesses are supporting the arts, download the BCA National Survey of Business Support for the Arts.
(Image courtesy of IEG.com)