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LG + Instagram Star Partner for “Experience Happiness Dance”

Posted by Danielle Iwata
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LG + Instagram Star Partner for “Experience Happiness Dance”

Dancing makes people happy. Its energy and endorphins have a way of embracing positivity. Or, if you’re Instagrammer Donté Colley, then dancing can quite literally support, highlight, or shimmy happiness, love, and gratitude.

 

The social media star—with his viral videos featuring stellar dance moves, emoji effects, and inspirational messages—was the perfect match for LG Electronics’ “Experience Happiness Dance.” Partnering with Daybreaker to curate and create the community, more than 400 participants danced atop One World Observatory to celebrate the United Nations International Day of Happiness.

 

LG, whose “Life’s Good” theme promotes happiness, was a natural partner for Colley and Daybreaker. David VanderWaal, senior vice president of marketing, LG Electronics USA, said in the press release: “Our brand positioning in the U.S. focuses on how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. Just as Experience Happiness is meeting its goals of reaching youth with sustainable happiness skills, setting and achieving your goals help give your life a sense of purpose. Life’s Good is the essence of our brand, and LG is here to help you get started on goals for sustainable happiness.”

 

As part of International Day of Happiness, LG also brought joy to 15 New York students who had the opportunity to learn a dance from Luam Ky, Beyoncé’s choreographer and creative director. The select students then performed with Colley and actor Matthew Morrison (TV’s “Glee”).

 

Happiness is one of LG Electronic’s key values. By partnering with the arts and spreading happiness through dance, the company successfully communicated its story and ideals to its customers and clients.

 

Photo: screenshot of a Donté Colley Instagram video in partnership with LG Electronics, linking to the Instagram post

 

Source Name: 
3bl Media
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The Art of Ending Stigma

Posted by Danielle Iwata
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The Art of Ending Stigma

2016 BCA Honoree Johnson & Johnson is continuing to use the arts for health with the new campaign Art of Ending Stigma. Their company Janssen Pharmaceutical Cos. Is partnering with Mental Health America, OneMind, PeaceLove, and other arts organizations. The project, “Champions of Science: The Art of Ending Stigma,” showcases art from people affected by mental illnesses. Using art, they are aiming to “eliminate stigma while calling out the importance of scientific insights about mental illness.”

 

Together, Janssen Pharmaceuticals and its nonprofit partners can combine the arts and science to advance the conversations around mental health. The program “will encourage people to demonstrate how art, in its many forms, can help transcend mental illnesses and lead to a better understanding of them.”

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Business Leaders Do Have A Role in Preserving Arts and Culture

Posted by Jessica Gaines
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In the article “Why Business Leaders Should Support Culture and the Arts”, the author reminds us that the early art makers of the Renaissance were patron-supported.

 

Applying that historical practice to current times, he offers, “As a business leader, being a patron then is not only good for the arts, it’s patriotic. In fact, it’s arguably the best investment you can make.”

 

The author, James G. Brooks Jr., the founder and CEO of GlassView, smartly imparts these two factors in business leaders’ roles in preserving national arts and culture:

 

  

 

Culture is a potent source of international influence.

The art created says much about society’s culture and we often associate a national identity with these contributions to the cultural landscape.

 

It is critical that society, business leaders included, encourages art that reflects themes surrounding the environment, health and wellness, education, inclusion, heritage, and yes, even fun food.

 

The arts are where the next generation will hone critical thinking skills.

Unique and creative interplay enhances problem solving, teamwork, and inventiveness, helping to increase critical thinking skills. Whether applied to the next generation or the current workforce, these skills go hand-in-hand with advancing community and business goals.

 

Our pARTnership Movement essay “Foster Critical Thinking” contains deeper insight into how businesses partnering with the arts can help employees stimulate critical thinking.

 

To share #ArtsandBiz stories, send an email to Jessica Gaines at jgaines@artsusa.org

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