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The Art of Pizza in NYC

Posted by Kate Reese
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The Art of Pizza in NYC

When a love of art and Italian food combine, the result is delizioso. In 2011, local entrepreneurs and Neapolitan food purveyors Bruno Cilio and Dario Cipollaro de l’Ero opened a combination restaurant and art gallery, PizzArte, located steps from the Museum of Modern Art.

 

PizzArte curator Sunny Shin, who also curates for Coohaus and Gallery Ho, rotates pieces for the gallery every four to six months, displaying pieces from prominent Italian and international artists. Two such talents are sculptors and painters Paola Romano, who has exhibited at the Venetian Biannual, and Lello Esponito, who has shown in the United States, Italy, and Spain.

 

The art features help PizzArte convey the restaurant’s emphasis on quality and craftsmanship. “The idea was to create a place that wasn’t just going to feed your stomach, but your mind,” said owner Bruno Cilio to a DNAinfo reporter. Cilio firmly believes that fine art should be experienced on more than just gallery walls. He views the restaurant as “less a business venture than a way to celebrate the art, food and traditions of home,” the article states.

 

PizzArte’s owners draw connections between the hand-painted art on the restaurant’s walls and the hand-made artisan pizzas in their kitchen. The hope is that customers will feel engaged with the work on display, “providing an opportunity to intimately engage with it and to have the feeling of actually living with art.”

 

Photo: PizzArte Facebook page. 

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The Art of Corporate Storytelling

Posted by Stacy Lasner
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The average American is exposed to thousands of brand messages each day, from traditional advertising to product packaging in supermarkets. It's easy to feel overwhelmed by information overload. So how can businesses cut through the clutter to convey important messages to customers, employees, and other stakeholders? Many businesses turn to the arts to help communicate strategic messages in a catchy, memorable, and accessible way.

 

In Advace Corporate Objectives & Strategies, our latest addition to The pARTnership Movement essay series, we explore how Green Mountain Coffee Roasters was able to communicate a strategic message about a new coffee line (while also engaging employees) by partnering with Pomegranate Center, a nonprofit organization that builds arts-filled community gathering spaces.

 

“We wanted to communicate a strategic message that aligned with the idea of bringing people together—whether to share a cup of coffee or to make the world a better place,”
said Karen Yacos, former Director of Enterprise Domestic Community Outreach at Green Mountain Coffee.

 

Arts partnerships also help Kaiser Permanente—a California-based, nonprofit health plan that serves more than 10 million members from Hawaii to the East Coast—go beyond protecting the health of its members to bolster the health of entire communities in which it operates. The company's Educational Theatre Program models positive behaviors and healthy decision-making through the medium of theater.

 

Learn more about these creative approaches to corporate storytelling in the Advace Corporate Objectives & Strategies essay.

 

Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. Explore The pARTnership Movement essays to learn how America's top businesses are partnering with the arts to recruit and retain talent, put companies in the spotlight, and foster critical thinking among employees.


Do you know of a company that partners with the arts to advance corporate objectives and strategies? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

 

Photo: College interns in Colorado tackle the obesity crisis with the play "Health Team 4" through Kaiser Permanente's Educational Theatre Program. Photo by Ricardo Casillas.

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A Latte Art at Your Local Coffee Shop

Posted by Kate Reese
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Next time you’re handed a latte with a beautifully constructed foam leaf on top, consider this—creativity is one of the most sought-after skills by employers. What draws employers to hire creative thinkers in business also applies to the coffee-shop. A recent study conducted by Oxford psychologists and published in the Journal of Sensory Studies shows that people are willing to pay 13 percent more for a cup of coffee with a dash of design mixed in.

 

Despite this public revelation, senior director of the Specialty Coffee Association of America Peter Giuliano claims that the price of artful drinks won’t be going up anytime soon. He explains that latte art is “part of a holistic approach to quality,” and not just fuel for your next Instagram post.

 

According to an interview with CityLab, Giuliano views latte art as the final link in a production chain that stretches all the way back to the farm on which the coffee was grown. “There's farmers who work on building the flavor of coffee, there's roasters who try to reveal the work of the farmers, and there's coffee buyers [who] find and select and describe the coffee,” he says. “But then it's a barista's job to make it appealing to the consumer. The chain behind them relies on baristas to communicate those things.”

 

The same could be said about many businesses. An artful product presentation gives customers the impression that the same care and precision was part of the entire lifecycle of the product. For businesses looking for a competitive advantage, it’s worth noting that when arts and business mix, the public pays heed.

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Brewing up New Partnerships in California

Posted by Brooke LaRue
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Business owner Samuel Gilbert has set the arts brewing in North Oakland, California. This summer, while awaiting pending permits before opening the New Normal Brewing company, Gilbert forged a connection with the community by inviting the arts in. Instead of choosing to let the building stand vacant before officially opening for business, Gilbert invited local artists to display their work in his space, noting that both beer and art bring people together.


Together with San Francisco's Guerrero Gallery, the future site of New Normal Brewing company hosted 3 art shows for the community, each featuring multiple artists. The shows brought in many future customers. Gilbert sold New Normal beer at each show, and donated the thousands of dollars he made to local nonprofits.


Construction on the New Normal Brewing company began in August 2015, and Gilbert hopes to have an official opening by the end of the year. After his pre-launch success, Gilbert plans to continue to incorporate the arts into New Normal Brewing. He recently told East Bay Express that he is interested in the similarities between visual-art and brewing’s creative processes.


According to East Bay Express, he also noted that, “any brewery has an abundance of ‘wall space,’ both in terms of literal walls on which you can display artwork, as well as the various paraphernalia and swag that are associated with the company’s brand name — bottle labels, tap handles, and so forth. ‘In my case, I want all of those surfaces to be places for artists to showcase their work.’”
 

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Shake Shack Reaches New Heights in Center City

Posted by Brooke LaRue
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Shake Shack Reaches New Heights in Center City

At Americans for the Arts, we know that public art instills meaning—a greater sense of identity and understanding of where we live, work, and visit—creating memorable experiences for all. Throughout the United States, businesses are participating in public art projects as a way to partner with the whole city.

 

Philadelphia’s Center City Shake Shack and the city’s Mural Arts program joined forces in summer 2014 to bring a large public mural to the previously blank wall above the restaurant. Mural Arts has been the official charity partner of the Shake Shack location since it opened three years ago, with 5 percent of the sale of the Center City Pretzel frozen custard concrete going to Mural Arts, but through this project, the partnership reached new heights.

 

David Guinn, a Philadelphia based artist, was commissioned to create the mural entitled Summer Rendezvous, which depicts a colorful green-space featuring a young boy on a ladder handing an ice cream cone to a girl in a window. Guinn drew inspiration from the original wall of greenery that surrounded the location during Shake Shack’s construction and the plants that grow on the restaurant’s roof. Shake Shack’s press release states, “Reinforced by the plantings that decorate the roof year-round, the mural presents a fantasy of plants growing up the building wall, framing the whimsical encounter between the children.”

 

According to Mural Arts’ website, the organization “was first established in 1984 as part of the Philadelphia Anti-Graffiti Network’s effort to eradicate the city’s graffiti crisis. Artist Jane Golden was hired to reach out to graffiti writers and redirect their energies to constructive public art projects. In addition to addressing the problem of graffiti, Mural Arts’ collective mural-making processes proved to be a powerful tool for generating dialogue, building relationships, empowering communities, and sparking economic revitalization.”

 

Shake Shack’s arts and business partnership brought community members together. Philadelphians were invited to take part in a public paint day to help create this new must-see destination in the city, and a public dedication ceremony was held in December.

 

Is there a local business that helped bring public art to your community? We want to hear from you. Share your story by email or by using #ArtsandBiz on Twitter.

 

Learn more about public art throughout the United States.
 

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Bang on a Pringles Can: From Packaging to Percussion

Posted by Brooke LaRue
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This summer, Pringles is partnering with the arts to inspire creativity and convey the message that the snack food is as essential to summer as new music and live concerts. As part of its Summer Jam campaign, Pringles is challenging the world’s leading percussionists to use the company’s iconic cans as percussion instruments. Thousands of auditions were held, and the winning performances are featured on the campaign website.

 

According to the campaign’s official press release, “whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it's an instrument and a ticket to this summer's hottest music.” Throughout the summer Pringles will feature codes under its lids that provide consumers with a chance to win two VIP tickets to a Live Nation concert, including airfare and hotel accommodations. Thousands of other winners will receive free music downloads.

 

"Summer is the time of year when people are looking to let loose with friends, and we're helping to fuel those moments by bringing together two summertime staples – music and Pringles," said Mark Miller, director of marketing, salty snacks. "Whether it's an impromptu dance party on the beach or rocking out backstage at a Train concert, Pringles is the ticket to all summer music experiences."

 

 

Head to Pringles.com/music to check out more Pringles Percussion Prodigy videos.
 

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Obey Your Verse this Summer with Sprite

Posted by Brooke LaRue
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Obey Your Verse this Summer with Sprite

Sprite’s Obey Your Verse campaign is back with 16 limited edition cans featuring lyrics from hip-hop artists Drizzy, Nas, Rakim, and Notorious B.I.G. “Legacy means everything to me,” Nas told Rap-Up, “When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way.”

 

Wieden + Kennedy, a New York based ad agency, and The Fader, a music publication, partnered to facilitate the licensing and clearing of the 16 lyrics, reported Bevnet. Additionally, four mini-documentaries have been made that will highlight both hip-hop legends and newcomers, such as Isaiah Rashad and Vince Staples. The Sprite-sponsored and The Fader produced documentaries were filmed in the artists’ hometowns and will be rolled out over the next few weeks.

 

Andy Cohen, president and publisher of The Fader told Bevnet, “Sprite has always embraced artists in very early stages in their career and [Isaiah Rashad and Vince Staples] are artists we identified as doing very interesting things especially with their lyrics, and were very true to themselves. That fits with what Sprite is and stands for as a brand.”

 

Obey Your Verse also helps enforce Sprite’s motto, “Obey Your Thirst.” According to the campaign’s website, "’Obey Your Thirst’ is a rallying cry to those who relentlessly follow their passions wherever they may lead. And Sprite knows this never-ending pursuit of self-expression leaves you with a deep physical thirst, the kind that can be satisfied with a Sprite.”

 

According to BevNet, Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand’s “Obey Your Thirst” campaigns in its early years. More recently, Sprite partnered with the magazine to produce a series of documentaries and photo galleries highlighting emerging musical talent out of South Africa.

 

 

Photo courtesy of Coca-Cola Company.
 

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Artists Dunk, Crunch, Discover and Play with Oreo

Posted by Kellyn Lopes
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Oreo’s latest ad campaign, “Play with Oreo” launched in January with the goal of encouraging play in everyday life, particularly through music, art, and self-expression. Working with The Martin Agency, Oreo sought out ten artists from around the world to share their creative expressions.

 

http://www.martinagency.com/media/collections/2.jpg

 

What resulted was an exciting series of images inspired by the adjectives given to prompt the artists: dream, dunk, roll, discover, twist, crunch, and rock, among others. The works will be shown in New York, Los Angeles, and Indianapolis throughout March.

 

Janda Lukin, Senior Director of Oreo, North America says, “As a brand, we are always looking for new ways to experiment, so we wanted to see what would happen when you put Oreo into the hands of creative visionaries who are known for pushing the boundaries in their own right.”

 

http://h.fastcompany.net/multisite_files/fastcompany/imagecache/slideshow_large/slideshow/2015/03/3043045-slide-dunk3451a0018-oreo-heads-ooh-ny-trnst-shltr-std-23625x3428.jpg    http://a.fastcompany.net/multisite_files/fastcompany/imagecache/slideshow_large/slideshow/2015/03/3043045-slide-dunk3451a0018-oreo-heads-ooh-ny-trnst-shltr-std-23625x3429.jpg

 

See more of the images here.

 

Photos, from top: “Discover” Craig + Karl; “Dunk” Alex Trochut & Freddy Arenas; “Crunch” Ryan Todd. Courtesy of Oreo and The Martin Agency.

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Coca-Cola Celebrates 100 Years by Inviting Artists to Recreate the Iconic Bottle

Posted by Kellyn Lopes
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http://assets.coca-colacompany.com/55/02/b573f95048d8a21e8f395058088c/turner-duckworth.jpgCoca-Cola has been inspiring artists and designers for 100 years. From Andy Warhol to Marc Jacobs, the iconic bottle and bold colors have served as a subject and muse for creative expression. In celebration of its long partnership with the arts, Coca-Cola has invited artists to create and share their own inspired works. More than 130 artists from 15 countries have participated, creating over 250 works through the #MashupCoke project.

 

“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coca-Cola’s vice president of global design. “The resulting posters are as unique and varied as their creators–each an expression of individuality linked together by the Coca-Cola bottle.”

 

Many of the works will be shown globally, with a select few included in the exhibit at the High Museum in Atlanta: The Coca-Cola Bottle: An American Icon at 10, as well as the traveling tour: The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.


Sommerville notes, “We want to reinforce how current the Coca-Cola bottle still is today with both young people and people who have known the brand for many years.”

 

To learn more about #MashupCoke and view the artwork, click here, or visit @mashupcoke on Instagram.

 

Photo: #MashupCoke submission by Brian Steele, Sarah Moffat, and David Turner Duckworth, courtesy of Coca-Cola.

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Brand Enhancement by the Bottle

Posted by Patrick O'Herron
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Brand Enhancement by the Bottle

(Image courtesy of thedieline.com.)

 

Never judge a book by its cover, right? But what about wine? These winemakers understand the brand-enhancing power of arts and creativity. Sit back, relax and pour yourself a glass of arts-and-biz as you check out these 33 brilliantly designed wine bottles on BuzzFeed!

 

33 Brilliantly Designed Wine Bottles

 

How does your company use the arts to enhance brand and reach new customers?

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