We love it when businesses create new holidays – particularly when these national days are in celebration of the arts! On May 7, Pabst Blue Ribbon and NYC artist Cey Adams will launch National Mural Day.
Adams, Founding Creative Director of Def Jams, has designed work for Run DMC, Beastie Boys, Jay Z and Mary J Blige, and shown solo work at MoMA, Brooklyn Museum, and Smithsonian’s National Museum of African American History and Culture.
Pabst Blue Ribbon has long supported the arts through its Art Can contest that features emerging artists, and through commissioning murals throughout the country.
Together, they will reveal murals across the US and redesign PBR’s 12oz can and packaging. On May 7, they will also highlight emerging muralists and encourage everyone to take part in the day by posting mural photos with the hashtag #NationalMuralDay.
Per the press release, “Pabst Blue Ribbon is committed to making art available to everyone and inspiring America's doers, change-makers and creatives through art. Murals are the most accessible form of art, and National Mural Day will encourage artists, landlords and civic institutions to collaborate on creating new murals in their community.”
Photo: Cey Adams with newly designed cans for Pabst Blue Ribbon, via Pabst Blue Ribbon