LIFEWTR is at it again, bringing creativity and design where you wouldn’t expect it. As official water for Marriot International, LIFEWTR is building upon its arts-centric foundation by launching an art and technology campaign. As the official in-room water, LIFEWTR will encourage guests to dip into their own creativity and share their work.
The water bottles, which already have striking artwork on the label, will also be tagged with an QR code that guests can scan with Facebook’s in-app camera. From there, guests can select augmented reality art pieces, featuring work from past LIFEWTR artists to decorate their room’s virtual walls.
Through engaging guests through art, Marriot is hoping to “spark new ways of thinking,” according to Matthew Carroll, Vice President, Global Brand Management for Marriot Hotels. This partnership elevates the guests’ experiences beyond a typical stay by engaging and “engag[ing] and inspir[ing] guests through innovative travel offerings.”
Stacy Taffet, Vice President, Water Portfolio, PepsiCo said “LIFEWTR and Marriot hotels are committed to advancing creativity and finding new and innovative ways to bring art to life.” The collaboration with technology is aligned with the next set of bottles, Series 7, which will showcase designs by “emerging creative talent who focus on art through technology.”
Photo from Multivu Press Release