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Put Your Company in the Spotlight

Posted by Stacy Lasner
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Launching today, the second essay in The pARTnership Movement essay series, Put Your Company in the Spotlight, explores how engaging with the arts can help a business build market share, enhance its brand, and reach new customers.

 

Featuring research and successful case studies from some of America’s top companies, including Portland General Electric Company (PGE) and Payless ShoeSource, this essay offers insight into why 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities to developing businesses (2010 BCA National Survey of Business Support for the Arts).

 

By hosting Art Jams, a two-day art-making event at a PGE powerhouse, PGE was able to create a favorable brand image and ensure that the company is viewed as an asset to the community. The arts gave PGE a way to create a personal, emotional connection though electricity, something invisible, intangible, and ethereal.

 

Partnering with the arts “generated a tremendous amount of goodwill toward PGE,” says Jane Reid, chair of the Estacada Arts Commission who worked with PGE on their Art Jams event. “The Art Jams have renewed awareness of PGE’s founding and sustaining role in our community.”

 

For Payless, a partnership with American Ballet Theatre on a new line of ballet shoes gave the brand credibility and helped the company connect with potential new customers.

 

Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. Check out the first essay in The pARTnership Movement essay series, Recruit and Retain Talent, to learn how, by partnering with the arts, businesses can attract and retain the talented, motivated people they need in order to gain a competitive edge and outperform the competition.

 

Do you know of a company that partnered with the arts to enhance its brand and reach new customers? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

 

Read more about how top businesses are partnering with the arts to put their company in the spotlight.

 

Learn more about The pARTnership Movement essay series.

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Royal Oak Gears Up for Ford Arts, Beats, & Eats Festival

Posted by Brooke LaRue
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This Labor Day weekend, the Detroit suburb of Royal Oak will host the 18th annual Ford Arts, Beats & Eats festival, an event that—with the help of corporate supporters—has a multi-million dollar impact on the local economy.


Ford Motor Company has signed on to be the event’s title sponsor through 2018, and Soaring Eagle Casino & Resort is the presenting sponsor of the event. Other local businesses supporting the event include Priority Health, OUR Credit Union, and Vibe Credit Union, among others. The new sponsorships bring $1 million to the festival, which showcases artists, musicians, and food from the Metro Detroit area, reported C & G Newspapers.


L. Brooks Patterson, Oakland County Executive, told C&G Newspapers that the annual event brings about 350,000 people to downtown Royal Oak, has a $10 million impact on the city, and a $30 million impact on the region. Additionally, he stated that the festival has given $4.5 million to nonprofit and community organizations in the last 18 years – all with no cost to local taxpayers.


In addition to corporate support, the festival is made possible by organizations such as the Detroit Institute of Art, Deaf Arts Festival, and the Royal Oak Schools Performing Arts Committee. For example, C&G Newspapers reported that this year the Detroit Institute of Art (DIA) will bring its mobile interactive classroom and creative exploration space to the event to help people, “think like an artist.” DIA will present onstage art demonstrations each day of the festival.


Ford Arts, Beats, & Eats aims to bring a low cost cultural experience to families while simultaneously supporting the community. According to the event’s website, proceeds from admission fees are distributed 25 percent to Arts Advocacy, 25 percent to the City of Royal Oak, and 50 percent to 13 local charities. “Downtown Royal Oak provides the ideal background for Ford Arts, Beats, & Eats, and our residents love this event…it has a very positive impact on our downtown,” Mayor Jim Ellison told C&G Newspapers.
 

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PECO Supports a Multicultural Philadelphia

Posted by Kellyn Lopes
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This Sunday, September 21, marks the final day of the PECO Multicultural Series at Penn’s Landing, sponsored by 2014 BCA 10 honoree PECO. The series of festivals is a celebration of the cultural diversity in Philadelphia, offering free family-friendly activities and an opportunity to experience the sights, tastes and sounds of a variety of cultures, including Indian, Italian, Islamic, Irish, Hispanic, German, Mexican, African American and Caribbean. (Image courtesy of PECO.)

 

On Sunday, the 2014 series will conclude with Brazilian Day Philadelphia, showcasing music and dance performances such as Samba, Forro, Pagode, Capoeira, and Samba-Reggae, as well as a rich variety of authentic Brazilian foods. In collaboration with local schools and artists, the festival will offer activities for children, such as kite-making, face painting, carnival masks, flags and crafts.

 

The PECO Multicultural Festival began this year on Sunday, May 18th with the Israel 66, featuring Israel’s legendary singer and songwriter David Broza. Throughout the summer, eleven festivals total took place, serving hundreds of artists, vendors, and visitors. PECO has sponsored the PECO Multicultural Festival since 1995 and remains an enthusiastic supporter of events and activities that promote diversity and community engagement. 

 

PECO is a company at the forefront of introducing new programs that promote cultural exchange and build a vibrant community for its employees and customers. By supporting arts and culture, PECO serves as a model of a socially responsible company and an active participant in its constituents’ lives.

 

For more information on PECO's support of arts and culture, visit PECO.com/community.

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AC Entertainment Not Only Presents, but Partners with the Arts

Posted by Kellyn Lopes
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Praised by Rolling Stone as “one of the 50 moments that changed the history of rock ‘n roll,” the Bonnaroo Music and Arts Festival features more than 150 artists and attracts an audience of 80,000 each year. Since 2002, the festival has presented the highest-quality musicians ranging in style from bluegrass, jazz, folk, country, reggae, blues, electronic, hip-hop, Latin, African, and more. The 100-acre entertainment village of Bonnaroo is a cultural hub, comprised of art installations, a comedy club, movie theatre, street performers, silent disco, arcade, beer garden, technology village and an impressive array of food and shopping. The brains behind the operation? AC Entertainment, a 2014 BCA 10 honoree.

 

AC Entertainment not only presents the arts, but partners with the arts as well. The company has partnered with the Metropolitan Nashville Airport Authority on a program known as Arts at the Airport, designed to turn the airport terminal and surrounding facilities into a space for rotating public art exhibits and permanent acquisitions.

 

“A part of the Bonnaroo founding mission is to emphasize the impact that the festival has on creativity in both the visual and live performance arts,” said Ashley Capps, CEO of AC Entertainment, in an interview with Pollstar. “The Arts at the Airport is an ever-growing, ever-changing showcase of cultural diversity and creative talent in Tennessee, and we’re proud to have the festival represented on such a grand scale.”

 

In 2014, AC Entertainment called for artists to submit Bonnaroo-inspired artworks, selecting 3 to be installed in the airport concourses (shown below). The overhanging displays are a powerful presence that engage travelers and promote the festival in a new way, offering a creative marketing solution for AC Entertainment that brings together local artists, festival goers, and the community.

 

Concourse A

"EYEZ on Bonnaroo" by Peat Wollaeger

Concourse B

"Amaranth Tactical Co-Mission: AK- BNA1 and AK-BNA2" by AK Llamas

Concourse C

"Just a Perfect Day" by Carla Ciuffo

"Spectrum Wind" by Duncan McDaniel

(Images courtesy of Bonnaroo.com.)

 

The 2014 Bonnaroo Music & Arts Festival has concluded for this year, but the airport installations will remain until January 2015. They stand as a reflection of AC Entertainment’s arts partnerships that have become intertwined with the company’s core mission and values.

 

For more information on AC Entertainment and the company's support of the arts through its various festivals and events, visit ACEntertainment.com.

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Budweiser is MADE for Music

Posted by Patrick O'Herron
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Budweiser is MADE for Music

(Image courtesy of PRNewswire.com.)

 

Budweiser, a subsidiary of Anheuser-Busch, unveiled its 2014 MADE for Music campaign earlier this week. MADE for Music brings together millions of music fans from around the world, celebrating artists, makers and creators who leave their indelible mark on pop culture. MADE was inspired by the success of last summer’s Budweiser Made in America festival, curated by JAY Z in support of the United Way.

 

As part of the campaign, MADE Underground will follow Budweiser’s journey around the world to search for an eclectic mix of street musicians to create a global “busker band”—comprised of the most unique underground street performers—who will perform at the Budweiser Made in America festival on Saturday, August 30.

 

The 2014 MADE for Music initiative will be supported by a global campaign featuring JAY Z and Rihanna running across more than 85 countries around the world. Budweiser will bring live music experiences to fans around the world through over 150 live music events, including MADE In parties throughout the United States, Budweiser Storm EDM events throughout China and the Budweiser Made in America simultaneous festivals in Philadelphia and Los Angeles on August 30 and 31, 2014.

 

“Music’s ability to inspire millions of people around the world everyday can come from unknown but passionate artists like these [MADE Underground] street musicians as easily as it can from global icons like JAY Z and Rihanna. We’re proud to celebrate that this year by giving fans access to all levels of artists dedicated to pursuing their craft with passion and creativity,” said Camilo Durana, Global Director, Budweiser Sports and Entertainment.

 

MADE for Music’s Budweisermusic.com YouTube channel will be the official global content hub for all things Budweiser. Fans can access exclusive behind-the-scenes footage of MADE Underground, along with artist interviews and more.

 

MADE for Music is symbolic of Budweiser's commitment to presenting unparalleled music experiences worldwide. For more information, visit BudweiserMadeForMusic.com.

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A Duel pARTnership for the DUMBO Arts Festival

Posted by Alexa Mirvis
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Friday, September 27th, marks the kickoff of the 17th annual DUMBO Arts Festival, a three-day celebration of the creative arts Brooklyn, New York. Attendance at the festival, which will feature work from over 300 artists, is expected to top 200,000 visitors. Works by local, national, and international contemporary artists will fill upwards of 50 venues including parks (See: Brooklyn Lawn Quilt), alleyways (See: Dandelions), bridges (See: Sodwalk), exhibition spaces (See: Strings), and even the East River (See: Ship of Tolerance).

 

The DUMBO Arts Festival is not only a showcase for the creative community within and beyond DUMBO, it is also an exemplary case of successful partnerships in arts and business. The Presenting Sponsors of the DUMBO Arts Festival are AT&T and Two Trees, two organizations with impressive track records of support for arts and culture.

 

Two Trees, a New York-based real estate development firm, is the founding sponsor of the DUMBO Arts Festival. The company states, “From building lobbies to building neighborhoods, art and culture have been integral to the Two Trees family and corporate philosophy.” Over several decades, Two Trees has led the development of the DUMBO waterfront as both a residential neighborhood and a hub of creative and tech industries. It also provides grants and rent subsidies for artists and arts organizations.

 

When David Walentas, the founder of Two Trees, first purchased a large chunk of DUMBO real estate, he envisioned the development of a flourishing, vibrant creative community. By providing continued support for the arts in DUMBO, Two Trees is able to further this vision and to maintain the character that has helped DUMBO to become a highly desirable commercial and residential neighborhood for renters and buyers.

 

AT&T, another notable supporter of the arts, returns for the third year as a Presenting Sponsor of the Festival and will be hosting the AT&T Festival Lounge. Set in a former restaurant and boasting outstanding views, the Lounge will feature interactive artworks that explore the intersection of music and technology. This sponsorship offers AT&T, a company that values and supports innovation and creative design, an opportunity to engage with festival goers in an area of New York that has been dubbed the new “Tech Triangle”.

 

AT&T has demonstrated a commitment to the arts, particularly in New York City, through their support of the DUMBO Arts Festival and other arts events, such as the High Line Open Studiosand the Tribeca Film Festival. The continued joint sponsorship from these two major corporations enables the DUMBO Arts Festival to, once again, stand out as a highlight amongst the lineup of New York City arts events.

 

For more information about the DUMBO Arts Festival, which takes place September 27th–29th in DUMBO (Down Under the Manhattan Bridge Overpass), Brooklyn, check out DumboArtsFestival.com.

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A BCA 10 Honoree That "Feeds the Beat"

Posted by Patrick O'Herron
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Taco Bell®, a subsidiary of Yum! Brands, Inc., a 2013 BCA 10: Best Businesses Partnering with the Arts in America honoree, has just created its first rockumentary. "Hello Everywhere," part of the company’s Feed the Beat initiative, was filmed this year at South by Southwest (SXSW), the annual music, film, and interactive conference and festival held in Austin, Texas.

 

The Feed The Beat program began in 2006 as an organic effort to help feed up-and-coming artists on tour by giving them Taco Bell gift cards.It has since expanded with innovative ways to leverage the brand's relationships with network partners and sponsorships, involving Taco Bell's strong online presence. Since its inception, Feed the Beat has supported more than 600 up-and-coming artists on tour. The brand continues to help its fans live más (sic) through exclusive opportunities that connect fans with bands and bands with fans, socially.

 

“Hello Everywhere” gives fans an exclusive behind-the-scenes look at the success stories of two artists—indie band Passion Pit and indie artist Wildcat! Wildcat! Fans will follow the artists in backstage access, cameras on the tour bus and intimate conversations, exploring how social media has impacted the musicians both in their discovery and the promotion of their music. The 50-minute film, also featuring other SXSW performers, will be released on August 25 to fans on VEVO, a partner on the film project, and later on Sony Pictures Television's digital entertainment network, Crackle. View the trailer below.

 

 

Taco Bell has tens of millions of followers on social media platforms (supported by DigitastLBi, Taco Bell’s lead digital agency) and recognizes the advantage this brings the brand in connecting with fans online—the same connection that exists between fans and bands. It was this connection that inspired the film’s name and theme.

 

“The name of the film 'Hello Everywhere' takes the familiar local greeting from bands on stage and updates it for the socially-connected world we live in, which is what the documentary uncovers through story after story from fans and Passion Pit and Wildcat! Wildcat!” comments film director Same Jones. “The film will give fans and other up-and-coming artists a unique look at the evolving road to success bands experience in this new age of discovery for the music industry.”

 

Congratulations to Yum! Brands Inc. and subsidiary Taco Bell for their arts partnerships that continue to make them among the best businesses partnering with the arts in America!

 

Feed the Beat will again open submissions in 2014; to be eligible, artists need to have a dedicated fan base, be on tour during the fall and have a dedicated web page. Additional details on Feed The Beat and a list of all current and alumni artists are available on FeedTheBeat.com.

 

For more information on Taco Bell’s Feed the Beat, follow at facebook.com/feedthebeat, @FeedtheBeat on Twitter, and Instagram.com/feedthebeat.

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Booz Allen Hamilton to Sponsor the 21st Annual Environmental Film Festival

Posted by Patrick O'Herron
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Booz Allen Hamilton to Sponsor the 21st Annual Environmental Film Festival

Booz Allen Hamilton, recognized as one of the most prestigious technology consulting firms in the world, is bringing its resources to the big screen. The company will be sponsoring the 21st Annual Environmental Film Festival in the Nation’s Capital this month (March 12-24), which seeks to advance public understanding of the environment through the power of film.

 

From the official website of the Festival, "The Environmental Film Festival in the Nation’s Capital has become one of the world’s largest and most influential showcases of environmental film and a major collaborative cultural event in Washington, D.C. Each March, the Festival presents a diverse selection of high quality environmental films… Documentaries, features, animations and shorts are shown, as well as archival, experimental and children’s film at venues throughout the city. Selected to provide fresh perspectives on global environmental issues, most Festival films are accompanied by discussions with filmmakers, environmental experts and special guests, including national decision makers and thought leaders, and are free to the public.”

 

Booz Allen's Senior Vice President Gary Rahl first became interested in the Festival after attending a screening. The positive impact the film had on the attendees spoke to him in such a way that he suggested the company become a sponsor. Rahl is now a member of the Festival’s board of directors.

 

“Each year I’ve watched the Festival grow, but what remains constant is that the films are always an incredible blend of art, information, education and entertainment from unique points of view,” comments Rahl. “Some films are ‘calls to action’ about specific environmental problems, and others focus on people who are making a difference today, but each one explores some aspect of our relationship with the environment. While most commercial films want you to leave the theater feeling good, many of the films in the Festival aren’t afraid to challenge you. You may be inspired by one film and completely disagree with another, but either way you will broaden your awareness of the world we all ultimately share.”

 

Rahl feels, as a consultant in the energy and environment field, that the Festival can provide useful information to Booz Allen employees. The company believes that the arts and humanities are integral to the vibrancy of its corporate culture. The new partnership with the Environmental Film Festival serves to continue the company mission of arts development and preservation, while also educating employees on issues that may directly correlate to their work.

 

For a full list of screenings and film descriptions from the 21st Annual Environmental Film Festival in the Nation’s Capital, visit dcenvironmentalfilmfestival.org. For more information on Booz Allen Hamilton’s arts and culture work, visit BoozAllen.com.

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Albany Eats for Arts

Posted by Patrick O'Herron
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The Albany Chefs’ Food & Wine Festival: Wine & Dine for the Arts 2013 kicked off this past Thursday, January 17.  The festival, now in its fourth year, began as a way for Albany restaurateurs to raise funds to support local regional theatre Capital Repertory Theatre.  In its first year, the event raised $37,024.  To date, it has raised more than $270,000.

 

The mission of the event is to provide sustainable funding for the support and preservation of the nonprofit arts community in Albany, NY through an annual 3-day Food & Wine themed Festival that markets restaurants, chefs, and their innovative cuisine.  The event will also educate consumers on healthy, sustainable agriculture, and all net income is donated directly to deserving nonprofit arts organizations.

 

Sponsored by the local restaurant industry, the event has gained momentum and involvement, raising more than $100,000 this year alone.  The funds support eight of Albany’s local arts organizations including the Albany Barn, Albany Center Gallery, Albany Institute of History & Art, Albany Pro Musica, Albany Symphony Orchestra, Capital Repertory Theatre, Irish American Heritage Museum and Park Playhouse. 

 

Wine & Dine for the Arts promotes civic welfare by supporting the nonprofit arts sector, while business sponsors and exhibitors are linked with one of the fastest growing, high-quality food and wine festivals, providing exceptional networking opportunities for their companies.

 

For more information on the Albany Chefs’ Food & Wine Festival: Wine & Dine for the Arts 2013 including a gallery of this year’s events, visit albanywinefest.com.

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Creating Beautiful Landscapes with John Deere

Posted by Timarie Harrigan
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Creating Beautiful Landscapes with John Deere

John Deere, a strong and long-term partner of the arts, celebrates its 175th anniversary this year and it is no surprise that it brought the arts into play. To showcase the company’s role in American history and culture, John Deere has been hosting a series of events on its historic site in Grand Detour, Illinois. This site is home to where John Deere himself built the first self-scouring steel plow.

 

Throughout 2012, various events have been held on the landmark site, including blacksmith gatherings, art shows and the Grand Detour Arts Festival. The Festival brought together Midwest artists to display their work against the backdrop of John Deere’s revered farm equipment.  

 

For a full description of this important celebration through the arts visit MachineFinder.

 

*Photo via.

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Kansas City Celebrates Artists at Work
Mar 29, 2012 0 Comments
Spring is my favorite time of year because companies across Kansas City begin luring artists, writers, musicians, dancers, and filmmakers from their cubes for the sixth annual Art@Work corporate arts festival.   When the program...
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