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BCA 10 Spotlight: Tierney (Philadelphia, PA)

Posted by Danielle Iwata
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BCA 10 Spotlight: Tierney (Philadelphia, PA)

Americans for the Arts is excited to honor Tierney at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.

 

“Art is at the heart of everything we do and it inspires our creativity each and every day. We are proud to have partnered with many incredible organizations over the years, especially the Association for Public Art, BalletX, Musicopia, the Arts & Business Council of Greater Philadelphia and Please Touch Museum, as these organizations play a critical role in our community. It has been a long-standing Tierney tradition to support and give back to the arts in Philadelphia and beyond.”

-  Mary Stengel Austen, CEO, Tierney

 

As a firm that works within the creative realm of advertising, marketing, and public relations, having a strong passion for the arts is part of the company culture at Tierney, a communications agency. Tierney’s belief in the power of the arts guides their core philosophy: “Inspire Curiosity.” 

 

Tierney understands that exposure to and engagement with the arts is not only beneficial for the community, but for the productivity of the business as well. The agency provides free admission to the Philadelphia Museum of Art, BalletX, and the Barnes Collection, while also actively encouraging staff to get out of the office and explore other cultural offerings in the city. They offer an annual mural arts walking tour each spring, which has been growing in popularity. In addition, their office is a gallery in and of itself, featuring over 100 pieces curated by art dealer Bridgette Mayer. Tierney and Mayer will be collaborating again to host a benefit art exhibition for the newly opened Philadelphia Rail Park.

 

The company has a dedicated committee of employees, “Team Tierney,” who organize philanthropic events, programs, and campaigns. Additionally, staff members are involved in many nonprofit leadership boards, including those of BalletX, the Philadelphia Museum of Art, Art Reach, the Association for Public Art (APA), and Musicopia.  Tierney is also actively involved in the Arts and Business Council of Greater Philadelphia. Through the council, Tierney employees have completed the Designing Leadership program, which serves leaders from organizations in the region by forging connections, encouraging engagement, and supporting a growing creative economy.

 

Tierney has also provided in-kind support to arts organizations, including the APA. To celebrate the centennial of the Benjamin Franklin Parkway, a boulevard in the heart of Philadelphia, APA collaborated with artist Cai Guo-Qiang to create “Fireflies,” 27 customized pedicabs adorned with hundreds of colorful lanterns which glided along the Parkway at night. The piece was inspired by memories from the artist’s childhood of traditional lantern festivals. Leading up to the unveiling of "Fireflies," Tierney donated their time and expertise to assist APA in promoting the project. Additionally, Tierney worked with the APA to help promote Rafael Lozano-Hemmer’s public art project “Open Air.” This project involved 24 robotic searchlights that reacted to unique voices in Philadelphia, creating a one-of-kind light sculpture in the night sky. The project was named one of the 50 best public art projects by the 2013 Public Art Network Year in Review of Americans for the Arts.

 

Fireflies, Photo by Jeff Fusco Photography, courtesy of Association for Public Art (aPA)

 

In 2017, Tierney partnered with Philadelphia’s Office of LGBT Affairs to redesign the iconic rainbow pride flag. Their new iteration contains black and brown stripes to represent the efforts for greater inclusion within the LGBTQ+ community and beyond. In 2015, in honor of Pope Francis’ historic visit to Philadelphia, Tierney designed “Popesicles,” tasty, organic, rainbow-colored frozen treats, and donated all proceeds to The Trevor Project, the leading national organization providing suicide prevention services to LGBTQ+ people under 25.

 

Over the past 20 years, Tierney has raised funds for United Way causes which support the arts, and also boasts 100% participation from staff through their annual giving campaign. Tierney has been recognized for the past five consecutive years as one of the most philanthropic businesses in the Philadelphia region and has contributed millions of dollars to various non-profits, arts and cultural organizations.

 

Nominated by Association for Public Art

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Oath Foundation and Gucci Tribeca Documentary Fund

Posted by Danielle Iwata
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Oath Foundation and Gucci Tribeca Documentary Fund

 

Oath Foundation, funded by Oath, is partnering with Tribeca Film Institute to support documentaries focused on social issues. In collaboration with the Gucci Tribeca Documentary Fund, they provide documentaries in post-production with finishing funds. Since 2007, more than $1.3 million has been awarded to over 75 directors.

 

With Oath Foundations’ focus on “building opportunities for women, girls and underserved youth to become future leaders around the world,” it’s goals aligned with Tribeca Film Institute’s work to support and promote stories that connect and empower. In a 2016 interview with Crain’s, Amy Hobby, vice president of artist programs at the Tribeca Film Institute said these pieces “humanize global social issues by providing entryway into a world, by following characters and looking at different points of view.”

 

In past years, winning documentaries have examined the right-wing Israeli football club Beitar, the African Baptist Church, the anti-federalist standoff in Oregon, the gang rape and murder of Jyoti Singh in India, and more.

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Investing in Curiosity and Exploration

Posted by Jessica Gaines
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Investing in Curiosity and Exploration

What makes one business outshine others in its field? A few things come to mind but committing to community often pushes a company ahead of its competitors.

 

Digital agency, Situation Interactive, is an example of this type of commitment. As a creative-driven agency that uses media and technology to tell immersive brand stories, Situation Interactive has been fortunate to be named one of the Best Companies to Work for in New York by the New York State Society for Human Resource Management (NYS-SHRM) in 2016. It’s not so much about luck however, Situation Interactive’s Founder Damian Bazadona attributes this type of recognition as a direct reflection of their clients and team. Their ability to gain this honor is further highlighted by the company’s beneficial and necessary commitment and investment in the community.

 

Every year, Situation rewards praiseworthy NYC public school students with a Broadway show experience. The program began with one middle school, MS 343 in the South Bronx, that is located in the poorest congressional district in the nation yet, one of the highest performing schools in New York City. Using funds slated for holiday gift baskets for clients and partners, Situation sent the entire school to see Spider-Man: Turn off the Dark – significant as most of these students had never been on a field trip, much less seen a Broadway show.

 

School trips to world-class arts and culture with access to working arts professionals: The Situation Project was born.

 

Now in its sixth year, the Situation Project predominantly provides Broadway-level experiences, see #TheatreMakesMe, but also boasts other art and culture experiences for these NYC middle school students including experiences like a tour of the Metropolitan Museum of Art for an 8th grade photography class before it had opened to the public.

 

With the Situation Project, Situation Interactive shows how they are on a mission to stimulate and expand the imaginations of students in their local communities.

 

Photo: Situation Project

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