Samsung is a global leader in all things technology, from consumer electronics to semiconductors to information systems and more. The cutting-edge company continues to boost their brand by acutely including the arts in the scheme.
Last year, we shared a story about Samsung’s Summer Speaker Series and the Pipeline to the Workforce hosted at Samsung837 that brought in speakers and leaders from the creative and artistic industries. This Spring, Samsung will debut a new TV known as The Frame, a flatscreen that can camouflage itself as a piece of art when not in use.
Samsung collaborated with Yves Behar, a renowned Swiss designer, on this TV innovation to offer consumers an elegant masterpiece that seamlessly blends into the interior of any home. Dave Das, SVP Consumer Electronics Marketing for Samsung Electronics America says, “The Frame empowers you to think about TV in a new way, bringing art and entertainment into new parts of your home. This is how television transforms—and becomes an essential part of your lifestyle.”
The Frame’s "Art Mode" will enable users to select from more than 100 art pieces in many different categories -- from architecture, landscape, wildlife, drawing, and more -- for it to display when not in use as a conventional TV. Paired with numerous options for visual layouts and colors, as well as accessories like a stylish TV stand designed like an easel, the product is ideal for any artist-inspired living space.
This brand, long known for creating technology that powers the future, is innovating products that help users reimagine their home in an artful presentation, that like a gallery.
Take a look here at Samsung837's year of Art and Tech!