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#ArtsandBiz Practitioners Speak!

Posted by Jessica Gaines
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With voices representing many industries, these three business sector leaders echo the key messages in the pARTnership Movement’s 8 Reasons to Partner with the Arts.

 

1. Google

“Art for art’s sake and art for technology’s sake. We want to empower STEM and art work with students.”

 

Eric Schmidt

Executive Chairman of Google’s parent company Alphabet

and former CEO of Google

 

 

At the unveiling of a new Google Data Center mural in Council Bluffs, IA, Google announced a partnership between Google and the Council Bluffs Community School District on a virtual technology art program.

 

With these data center murals and pARTnerships, Google is showing they care about the company’s impact in the community, beyond the business technology, but also in a way that boosts the community’s quality of life.

 

 

2. Viacom

Does Art at Viacom affect the creative productivity of staffers?


“It’s inspirational. Art inspires from the 

outside in. We want to keep the installations alive even after they’ve come down, so we’ve created a poster and postcard series for people to put their favorites on display in their workspace.”

 

Art at Viacom Project leaders Susan Claxton and Cheryl Family

 

 

 

 

 

Viacom, already known for multifaceted creativity, has their Viacom Lab, a state-of-the art endeavor that utilizes virtual reality, GIFs, live streaming and immersive experiences to up engagement and the fan experience. Their Art at Viacom project has made a name for itself by redefining the aesthetics of the workplace.

 

Viacom is doing something that is always proof-positive: emphasizing creative activities and including them back into the actual work culture.

 

 

3. Accenture Strategy

 

“We were turning words into notes and notes into the symphony. [We wanted to] evoke the emotion that a lot of the work we do with clients [brings] an emotional connection.”

 

Mark Knickrehm

Group Chief Executive at Accenture Strategy

 

 

Accenture Strategy created "Symphonologie: the Music of Business", a symphonic experience, to combine human insight and artificial intelligence. The work debuted inside the Louvre Pyramid where it was performed by a 50-piece orchestra and relays a musical message about technology and business. This isn’t a surprise as Accenture Strategy is known for combining deep business insight with the understanding of how technology will impact industry and business models.

 

By using the arts to translate their business message Accenture Strategy is showing how arts, technology, and strategy can unlock a new point of view.

 

 

Photos: Google Data Center Mural in Council Bluffs, Art at Viacom Tumblr, Accenture Strategy

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From Data Center to Design-Centered

Posted by Chris Zheng
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From Data Center to Design-Centered

The term ‘technological infrastructure’ typically brings to mind rows of cables, wires, and circuitry, arranged in a precise and deliberate order. It probably does not conjure images of creativity and imagination.

Granted, complex networks of machinery are exactly what one would find upon entering one of Google’s data centers, massive buildings which house the servers and fiber-optic cables necessary to power the world’s largest search engine. Though operations and protocol inside the buildings are rigid, Google has still found an outlet for creativity and a unique opportunity to partner with artists on the outside of its facilities through its Data Center Murals Project.

 

Vice President of Google Data Centers, Joe Kava, explains the artistic inspiration for the project: “because these buildings [data centers] typically aren’t much to look at, people usually don’t, and rarely learn about the incredible structures and people who make so much of modern life possible. To begin to change that, we created the Data Center Mural Project: a partnership with artists to bring a bit of the magic from the inside of our data centers to the outside.”

 

Through this initiative, Google supports artists who transform blank, boring data center facades into massive, multistory canvases. In Oklahoma, Google hired digital artist Jenny Odell to create a mural for the data center which serves much of the West and Midwest regions of the United States. Odell chose to create enormous, circular collages made up of imagery collected from Google Maps which emphasize modern infrastructure. In Belgium, street artist Oil-B painted his interpretation of ‘the cloud’ on the side of the data center responsible for operations in all of Western Europe. Each abstract cloud is composed of elements specific to the community, data center, and its employees.

 

While these are the only two murals at this time, Google hopes to expand the project, and is already in the process of installing murals on data centers located in Ireland and Iowa. Through its continual support of the arts, Google continues to reinvent and beautify the technology that drives modern life. 

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