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LG + Instagram Star Partner for “Experience Happiness Dance”

Posted by Danielle Iwata
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LG + Instagram Star Partner for “Experience Happiness Dance”

Dancing makes people happy. Its energy and endorphins have a way of embracing positivity. Or, if you’re Instagrammer Donté Colley, then dancing can quite literally support, highlight, or shimmy happiness, love, and gratitude.

 

The social media star—with his viral videos featuring stellar dance moves, emoji effects, and inspirational messages—was the perfect match for LG Electronics’ “Experience Happiness Dance.” Partnering with Daybreaker to curate and create the community, more than 400 participants danced atop One World Observatory to celebrate the United Nations International Day of Happiness.

 

LG, whose “Life’s Good” theme promotes happiness, was a natural partner for Colley and Daybreaker. David VanderWaal, senior vice president of marketing, LG Electronics USA, said in the press release: “Our brand positioning in the U.S. focuses on how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. Just as Experience Happiness is meeting its goals of reaching youth with sustainable happiness skills, setting and achieving your goals help give your life a sense of purpose. Life’s Good is the essence of our brand, and LG is here to help you get started on goals for sustainable happiness.”

 

As part of International Day of Happiness, LG also brought joy to 15 New York students who had the opportunity to learn a dance from Luam Ky, Beyoncé’s choreographer and creative director. The select students then performed with Colley and actor Matthew Morrison (TV’s “Glee”).

 

Happiness is one of LG Electronic’s key values. By partnering with the arts and spreading happiness through dance, the company successfully communicated its story and ideals to its customers and clients.

 

Photo: screenshot of a Donté Colley Instagram video in partnership with LG Electronics, linking to the Instagram post

 

Source Name: 
3bl Media
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Square Partners with Exit12 Dance Company

Posted by Danielle Iwata
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Square Partners with Exit12 Dance Company

2018 David Rockefeller pARTnership Award winner Square released the next film in its remarkable series For Every Dream: Exit12: Moved by War.

 

The latest installment follows veteran and dancer Roman Baca and his company Exit12, as they create and perform pieces that speak to the experiences and effects of war.

 

"From the beginning, the artistic mission of their dance company, Exit12, has been to use choreography as a means of communicating the diverse and nuanced experiences of military veterans. Exit12 holds workshops with active duty and retired veterans, with the goal of coaxing out creative expression through movement of the body. For some, the more abstract form of dance allows them to communicate when words have failed them."

 

Exit 12: Moved by War from Square on Vimeo.

 

 

In 2018, Square won the David Rockefeller pARTnership Award in tandem with Cheyenne River Youth Project for their documentary Lakota in America. We had the honor of speaking with Justin Lomax, Head of Operations of Square and Malcolm Pullinger, Creative Director of Even/Odd Films in conversation with Julie Garreau of CRYP in November 2018. Check out the webinar on ArtsU to learn more about Square's partnerships and the incredible film series.

 

To nominate a business for the David Rockefeller pARTnership Award or the BCA 10, click here. Nominations are open until February 1.

 

To learn more about serving the health and well-being of our military populations through the arts, visit the National Initiative for Arts & Health in the Military at Americans for the Arts.

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PurePoint Financial Offices Display Local Artists

Posted by Danielle Iwata
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PurePoint Financial Offices Display Local Artists

PurePoint Financial is a hybrid digital bank that launched in February 2017. Although it has only been around for a year and a half, it is already into its second art exhibit at its flagship Park Avenue location. With the aim of celebrating the community, PurePoint Financial has supported local artists who feature the New York City landscape and culture.

 

This week, it opened its new gallery, “Dance as Art: The New York Photography Project,” by Kevin Richardson. His work showcases dancers around the city, celebrating both their talent and the NYC environment.  

 

In 2017, PurePoint Financial displayed the photography of Rachel Neville, also a dance photographer. When she auctioned off some of her work, a portion of the proceeds went to Project LIFT, which is a program of New York Theater Ballet that provides access to children. PurePoint is making a matching contribution to the New York Philharmonics Very Young Composers program.

 

With the launch of the first exhibit, Maha Madain, Head of Marketing at PurePoint Financial said, “The art scene is part of New York. What better way to showcase our commitment to the community than being part of the community?”

 

Likewise, their office in Houston features work by Lynn Lane, the official photographer for the Houston Grand Opera and Alley Theatre.

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360 Degrees of Dance, Design, and Technology

Posted by Danielle Iwata
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360 Degrees of Dance, Design, and Technology

Last week, Barney’s New York, Samsung Electronics America, and Martha Graham Dance Company unveiled the new Window on Madison Ave. Combining fashion, tech, and art, the display offers passersby, shoppers, and art enthusiasts the opportunity to experience the world-renowned Martha Graham Dance Company in a piece choreographed by Cynthia Stanley. Stanley’s Husband Theo Stanley of Harbor Picture Company directed “Mantle.”

 

The piece features eight current and former Martha Graham Dancers, wearing exclusive pieces by noted designers Craig Green, Lowe, Prabal Gurung, Rick Owens, and the Row. In addition to showcases the dancers, choreographers, and the fashion, “Mantle” is also providing people the opportunity to experience something through Virtual Reality. Using Oculus VR headsets, audiences can explore the dancers and the designs from a new perspective.

 

Together, these businesses and the arts are proving that the intersection between industries helps reach new customers and admirers.

 

Photo credit: Current and former Martha Graham Dancers in "Mantle," photo by Theo Stanley

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Making Room For and Encouraging Spirited Play

Posted by Jessica Gaines
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Making Room For and Encouraging Spirited Play

A barrier to including arts into a business can be the age-old question “How?”. Leadership for many companies wonder how will they do this, and after that, what is the benefit, what does this look like, and more. And while having a fully integrated arts program in your business can be award-worthy (see: Americans for the Arts honors the 10 best businesses in the country that partner with the arts), sometimes it’s important to acknowledge the little steps that can be made in this direction.

 

Like, play.

 

Creating an environment of play can generate space for creativity to flourish.

 

In the article “The Power of Play at Work,” Michelle Burke, team and workplace specialist, shares insight from the founder of the National Institute for Play, “Not only does having a playful atmosphere attract young talent, but experts say play at work can boost creativity and productivity in people of all ages. There is good evidence that if you allow employees to engage in something they want to do, (which) is playful, there are better outcomes in terms of productivity and motivation.”

 

The pARTnership Movement agrees. And this type of play can take on many artistic forms:

 

 

Michelle further details about play, “… employees are more engaged, collaborative, focused when they are working, more creative and ultimately perform better,” noting companies like Google, Facebook, LinkedIn, and Ideo, all known for work environments that make room for and encourage play.

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Dancing Through the Afternoon Slump

Posted by Melyssa Muro
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More often than not, we aren’t running on all cylinders when 3pm rolls around—or at least, not running with the same amount of energy we had after that morning coffee. While the temptation to grab another caffeine-fueled cup is high, some companies have taken to adopting the arts into lunchtime practices to keep employees engaged and energized. Taking a quick break to get your body moving has proven to revitalize employees for a more productive afternoon, and we all know the arts are a surefire way to recruit and retain employees.

 

United Shore, the mortgage lender, holds 10-minute dance parties every Thursday afternoon; in fact, they have a dance floor that can fit over 100 people for just this occasion. CEO Mat Ishbia gladly participates, because he believes that “the dance parties give them a little break to get up, reenergize themselves, and get back to their day. That energy helps them stay focused."

 

Taking the dance party to the next level are Lunch Breaks, lunchtime dance parties by Flavorpill and Perrier in cities such as NYC, Miami, Chicago, and LA. The midday party series provides a live DJ and a free cocktail for employees to dance their lunch hour away—and even offers a classic bagged lunch as you head back to the office. Past guest DJs of this one-hour special event have included DJ Questlove, Autograf, Penguin Prison, and other big names. In addition to paving the way for a more productive afternoon, the creative practice of office dance parties helps to engage employees with one another and foster a sense of camaraderie among staff.

 

For a more low-key setting, or for those employees who may not be comfortable with the idea of busting a move in the office, Headsets.com incorporates Amy Cuddy’s power pose theory. Members utilize the company conference room to stretch, move, and engage in a bit of role-playing to feel more powerful. Cuddy’s research suggests that stretching your body out and holding power poses (think superman) increases testosterone levels and reduces cortisol (the stress hormone).

 

A CBS report stated: “Believe it or not, [Cuddy’s] studies show that if you stand like a superhero privately before going into a stressful situation, there will actually be hormonal changes in your body chemistry that cause you to be more confident and in-command…[M]ake no mistake, Cuddy’s work is grounded in science.” Grounded in science, but driven by a little bit of creativity and imagination…

 

Photo courtesy of Fast Company.

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CEO Shares 6 Ways Dance Helps Him Lead

Posted by Kate Reese
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Mathew Heggem is a dancer turned CEO of SUM Innovation, a 15 person company that assesses, designs, implements, and manages accounting solutions. After working in the nonprofit world for many years, Matthew changed his career to seek out new experiences. Though one may not think that “choreographer” and “accounting consultant” share many characteristics, Matthew says building a business is creative work.


“I saw building a business as an opportunity to continue my exploration as a creative person. A new business is a blank canvas, and it’s all a matter of leveraging your creativity to create something worthwhile within the context of your resources,” Matthew says in an article on Simply Hired's blog.

 

Creativity enables innovative thinking, and an exposure to art can equip future employees with qualifications that translate across fields. “Discovering the overlap between the outputs of dance and accounting paved the way for me to effectively take on a CEO role.... Instead of seeing myself as only a skilled dance artist, I looked at what made me a choreographer and found that my talents applied to more than just the stage.”
 

Read 6 ways that this CEO’s dance training helps him as a leader in business.

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Creativity: A Critical Element in Corporate Innovation

Posted by Stacy Lasner
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In 2014, Amelia Gandara helped launch 2015 BCA 10 honoree GE’s FirstBuild, which focuses on creating the next generation of home appliances, and she now serves as the Director of Commercialization and Engagement for EnterpriseCorp, which focuses on economic development in Louisville. But before she took on the business world, she was a professional dancer with the Louisville Ballet and Missouri Contemporary Ballet.

 

“Dance prepared me for the ebb and flow of teamwork,” she says in a post for Americans for the Arts ARTSblog.There are times when I’d get a solo, like a presentation to the public in the workplace, and times when I had to blend seamlessly into the corp de ballet, like when preparing for a product launch.”

 

At FirstBuild, Amelia worked side by side with artists that were brought in as collaborators to create new appliances. In addition, the company sought out other engineers who excelled in creativity. “The idea that brilliant engineers can be locked away in a research lab to solve problems is no longer held by the most innovative companies.”

 

Learn more about how ballet helped this engineer achieve big things in Louisville.

 

Learn more about GE’s FirstBuild and the BCA 10 in this year’s program book.
 

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Dance & Design Take Flight for Cole Haan’s Fall ‘15 Line

Posted by Kate Reese
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Dance & Design Take Flight for Cole Haan’s Fall ‘15 Line

Cole Haan recently partnered with parkour athletes and dancers from the New York City Ballet (NYCB) on an ad campaign “Prepare for Takeoff,” designed to convey the ultra-lightness of the company’s new ZeroGrand shoe line. The dancers were photographed in gravity-defying poses at the TWA Flight Center in JFK International Airport, an airy, futuristic space designed by architect Eero Saarinen in 1962.

 

The terminal is the perfect setting to promote the ZeroGrand. “The thing that kind of drew me to it was the idea of ‘take flight,’ which is something that comes very naturally to those dancers,” Cole Haan design director Elyse Siegal told Footwear News. The campaign also promotes Cole Haan’s new Global Innovation Center, which is responsible for a variety of design platforms including the Grand.OS technology used in ZeroGrand.

 

In addition to collaborating on the ad campaign, Cole Haan also partnered with NYCB to create the ZeroGrand Stagedoor Ballet Flat, part of its new fall line.

 

Not only did Cole Haan benefit from the partnership, but according to Sara Mearns, one of the dancers featured in the campaign, the project “challenged the whole cast to think of how creatively we could bring lightness, flexibility, and cushioning to life visually with our movement.” The result is an aesthetic that is both graceful and athletic, conveying a reputation for traditional excellence in combination with groundbreaking artistry. The partnership illuminates the power of the arts to help convey a message about a new product in a deeply emotional, visually captivating way.

 

More information about the partnership and behind-the-scenes footage can be found here.

 

Learn how Payless ShoeSource benefited from partnering with the American Ballet Theatre in The pARTnership Movement essay, "Put Your Company in the Spotlight."

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Classical Ballet is Coming to Your Workplace

Posted by Stacy Lasner
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Classical Ballet is Coming to Your Workplace

Classical ballet is coming to your workplace,” says ballerina Karis Scarlette, founder of En Avant Ballet, in a recent blog post for the Guardian. For employees seated at a computer all day, “ballet’s continual movement patterns provide a graceful, lengthening fluidity that allows even the most inactive of office workers to stretch their stiff bodies and evaluate their posture.” Ballet can even help improve memory, improve focus, and reduce stress.

 

That’s why many companies, including online retailer ASOS, have recently added ballet classes to the benefits available to their employees. “I’ve taught everyone from CEOs and lawyers to designers, secretaries and journalists,” says Scarlette. “While each job role is different, what ballet offers them is universally beneficial.”

 

Read more from Karis Scarlette about the benefits of ballet in the workplace.

 

Photograph © Quinn Dombrowski

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Fashion Label Rag & Bone Features its Fall Collection through Dance
Feb 19, 2015 0 Comments
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Under Armour Recognizes the Brand-Enhancing Power of Dance
Aug 01, 2014 0 Comments
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From Ballet Dancer to CEO
Jul 01, 2014 0 Comments
Another incredible story of dancer-turned-executive! In the following article from The Guardian, Leigh Thomas, CEO of Dare, a UK-based creative agency, discusses the skills she took away from the barre and brought to the board...
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