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BCA 10 Spotlight: Tierney (Philadelphia, PA)

Posted by Danielle Iwata
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BCA 10 Spotlight: Tierney (Philadelphia, PA)

Americans for the Arts is excited to honor Tierney at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.

 

“Art is at the heart of everything we do and it inspires our creativity each and every day. We are proud to have partnered with many incredible organizations over the years, especially the Association for Public Art, BalletX, Musicopia, the Arts & Business Council of Greater Philadelphia and Please Touch Museum, as these organizations play a critical role in our community. It has been a long-standing Tierney tradition to support and give back to the arts in Philadelphia and beyond.”

-  Mary Stengel Austen, CEO, Tierney

 

As a firm that works within the creative realm of advertising, marketing, and public relations, having a strong passion for the arts is part of the company culture at Tierney, a communications agency. Tierney’s belief in the power of the arts guides their core philosophy: “Inspire Curiosity.” 

 

Tierney understands that exposure to and engagement with the arts is not only beneficial for the community, but for the productivity of the business as well. The agency provides free admission to the Philadelphia Museum of Art, BalletX, and the Barnes Collection, while also actively encouraging staff to get out of the office and explore other cultural offerings in the city. They offer an annual mural arts walking tour each spring, which has been growing in popularity. In addition, their office is a gallery in and of itself, featuring over 100 pieces curated by art dealer Bridgette Mayer. Tierney and Mayer will be collaborating again to host a benefit art exhibition for the newly opened Philadelphia Rail Park.

 

The company has a dedicated committee of employees, “Team Tierney,” who organize philanthropic events, programs, and campaigns. Additionally, staff members are involved in many nonprofit leadership boards, including those of BalletX, the Philadelphia Museum of Art, Art Reach, the Association for Public Art (APA), and Musicopia.  Tierney is also actively involved in the Arts and Business Council of Greater Philadelphia. Through the council, Tierney employees have completed the Designing Leadership program, which serves leaders from organizations in the region by forging connections, encouraging engagement, and supporting a growing creative economy.

 

Tierney has also provided in-kind support to arts organizations, including the APA. To celebrate the centennial of the Benjamin Franklin Parkway, a boulevard in the heart of Philadelphia, APA collaborated with artist Cai Guo-Qiang to create “Fireflies,” 27 customized pedicabs adorned with hundreds of colorful lanterns which glided along the Parkway at night. The piece was inspired by memories from the artist’s childhood of traditional lantern festivals. Leading up to the unveiling of "Fireflies," Tierney donated their time and expertise to assist APA in promoting the project. Additionally, Tierney worked with the APA to help promote Rafael Lozano-Hemmer’s public art project “Open Air.” This project involved 24 robotic searchlights that reacted to unique voices in Philadelphia, creating a one-of-kind light sculpture in the night sky. The project was named one of the 50 best public art projects by the 2013 Public Art Network Year in Review of Americans for the Arts.

 

Fireflies, Photo by Jeff Fusco Photography, courtesy of Association for Public Art (aPA)

 

In 2017, Tierney partnered with Philadelphia’s Office of LGBT Affairs to redesign the iconic rainbow pride flag. Their new iteration contains black and brown stripes to represent the efforts for greater inclusion within the LGBTQ+ community and beyond. In 2015, in honor of Pope Francis’ historic visit to Philadelphia, Tierney designed “Popesicles,” tasty, organic, rainbow-colored frozen treats, and donated all proceeds to The Trevor Project, the leading national organization providing suicide prevention services to LGBTQ+ people under 25.

 

Over the past 20 years, Tierney has raised funds for United Way causes which support the arts, and also boasts 100% participation from staff through their annual giving campaign. Tierney has been recognized for the past five consecutive years as one of the most philanthropic businesses in the Philadelphia region and has contributed millions of dollars to various non-profits, arts and cultural organizations.

 

Nominated by Association for Public Art

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US Bank, Reba Dominski, and the Relay to "Real" Connectivity

Posted by Melyssa Muro
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With today's hyperconnected world via social media, hashtags promoting goodwill or shared photos to spread awareness are all too common. Though posted with the best of intentions, increased online chatter regarding a given issue requires more real life action in order to develop lasting and meaningful change. Reba Dominski, leader of Corporate Social Responsibility at US Bank, knows this pitfall of social media all too well and as such, has created a movementin order to promote "'real' connectivity," which she defines as, "being an active participant in the vibrant, dynamic communities that still exist in our own backyards... [and] reinforcing that Tweet or Facebook post with a positive action and valuable impact."  

 

Under the guide of the real connectivity philosophy, US Bank launched a coach bus, or what they refer to as a "mobile baton," to travel through various cities and engage community members to give back. This incredible project, Community Possible Relay: Race to 153K, stands—or rather, moves—as living testament of the overwhelmingly positive relationship between time spent to fortify a community and the resultant vibrant community. Through promotion via social media and partnerships with various humanitarian organizations, the Relay focused on, "restoring parks and building affordable homes, engaging and inspiring local youth through art and science, [and] teaching budgeting and financial literacy to those in need."  

 

Just how far did they travel? Nearly 13.5 thousand miles, according to this image they tweeted:

 

 

This astounding undertaking is part of US Bank's corporate giving program Community Possible; beginning over six months ago, it seeks and funds organizations that promote healthy and engaged communities under three main pillars: work, home, and play. “It all comes back to those pillars of community—a stable job, a home to call your own, and a community that’s connected through play,” says Dominski.

 

For this commitment to public service, US Bank was an honoree of last year's BCA 10 award. In his acceptance speech, CEO Richard Davis stated, “We need to create this core of advocates—vocal, visceral advocates—to express that now business is reliant on the arts. Because the arts wouldn’t make it as far as they do without business, but the world wouldn’t make it at all without the arts.”

 

US Bank's continued commitment to service through initiatives such as Community Possible truly acts as a benchmark for the harmonious possibilities when business, arts, and service come together.

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