Just in time for Earth Day on April 22nd - as mentioned in the pARTnership Movement essay “Advancing Corporate Objectives and Strategies”, Subaru has taken to encouraging use of the arts to reiterate their corporate message.
Car manufacturer, Subaru, is a “zero landfill” company, meaning it sends none of its waste to landfills. In fact, the Subaru plant recycles 99.99% of its waste and considers its expertise in the area the art of reduce, reuse, and recycle! In 2015, Subaru decided to bring their expertise and zero landfill concept to the parks to reduce national waste with Grand Teton National Park (GTNP) apart of the pilot program.
Subaru has several techniques to prepare its waste for reuse or recycling, such as separating food waste for composting and sending the dust produced from weld slag to a recycling facility where copper and other metals are reclaimed. Over the years, Subaru has shared its zero landfill techniques with hundreds of businesses, schools and organizations to benchmark their own zero landfill goals.
In a recent collaboration with GTNP, Subaru presented an eco-centered arts challenge to FabLab students from Jackson Hole High School. (FabLab is shorthand for digital fabrication lab, an elective program that teaches students how to envision, design, and make innovative projects.) These students were invited to design concepts – fun, innovative, practicable, scalable.
Over a school year’s time, including observation of the recycling center and the park, the students developed concepts which they presented to a panel of Subaru and GTNP leadership. The panel selected two projects that will eventually be installed at GTNP – a recycling bin in the shape of a mountain range that uses clear imagery to aid visitors in self-sorting and “STREAM”, a large art installation that shows the amount of plastic bottle waste in a single day in the park.
This pARTnership not only helps the students imagine themselves as designers but, in keeping with Subaru’s eco-friendly messaging, helps remind the park’s visitors about their impact on the environment.
Photo: Models of the STREAM project conceived by Jackson Hole High School students.