Wilde is located in Sarasota County, FL—a community known for its wealth of cultural amenities, organizations, initiatives, and events. In providing service to its community, Wilde Lexus of Sarasota has made community involvement with the arts a vital part of its core values and mission.
According to Mark Wilde, President of the Wilde Automotive Family, “The diversity and exceptional quality of cultural and performance arts are why many people have chosen this area. The Wilde Automotive Family actively supports those who live, work and visit this community and the values most important to them. The arts are fundamental to our humanity… they inspire us, foster creativity, and help us learn about ourselves and the world around us.”
The company recognizes the importance of the arts to the economy and character of Sarasota, and bolsters its community by maintaining substantial partnerships with arts and cultural organizations throughout the year. As an active member of Sarasota County, Wilde Automotive Family has donated approximately $3 million to the arts since it opened its doors more than 20 years ago.
The Wilde Automotive Family has supported more than 50 nonprofit organizations, efforts, and initiatives annually, including the Van Wezel Performing Arts Hall, the Asolo Repertory Theatre, the Sarasota Orchestra, Sarasota Film Festival, and Season of Sculpture—five of the area’s largest arts organizations. Wilde’s partnerships have been based on cash donations as well as time donated by willing employees. The Wilde Automotive Family gave nearly a quarter of a million dollars to the arts in 2010, approximately 85 percent of its annual philanthropic giving.
The Wilde Automotive Family has supported the Van Wezel, sponsoring the diverse group of performing arts that comprise the “Broadway Series” for the past nine years. Van Wezel attendees are welcomed with a Wilde display of new Lexus models outside and a product specialist and literature inside.
Wilde is especially interested in community arts groupsthat foster strong arts education programs,working closely with underserved schools and at-risk youth groups.The Van Wezel Performing Arts Hall offers acclaimed programs that introduce public school students to the world’s great thinkers, performers, and artists. Some of these programs offer residency programs in area schools, participatory workshops, lectures, demonstrations, and master classes for both students and teachers. Wilde firmly believes that the arts are a vital, life-affirming force in society and that all children should be given the opportunity to experience the arts in a personal way.
Wilde has designed partnership campaigns that creatively mix interactions between area-based arts and culture organizations. Wilde Automotive integrated the efforts of multiple groups by hosting special fundraisers for topical issues and concerns at arts venues. Wilde has raised funds at arts events for hurricane victims, low income children with medical needs, underserved school programs, and other charitable efforts, helping to make the arts a solution to contemporary problems.
More about Wilde's 2011 BCA 10 Award here.
Photo: Performance of “Kinky Boots” at the Van Wezel Performance Arts Hall in Sarasota, Florida, an organization supported by Wilde Lexus of Sarasota. Image sourced from broadwayworld.com