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Art, Luxury, and the Pursuit of Happiness

Posted by Melyssa Muro
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If fine art is a luxury good, how much value is added when imagery crafted by masters is featured on an ordinary object? According to Bomber Ski, if you do so with a finely tuned commodity itself, the answer is: exponential. With their All Mountain Artist Series skis featuring the works of Jean-Michel Basquiat and Keith Haring, Bomber has elevated their already quality products to a new degree of opulence.

 

As each pair is handcrafted from Swiss wood in Italy and fitted with quality steel and laminate, Principal Robert Siegel asserts the production of the, “highest-performing skis being made today.” Yet, he sensed that the skis needed an extra pop to meet the desired quality: “I wanted them to be more… and I knew that with the right collaboration I could turn them into high art as well,” he commented. The goal of refinement in mind, the Artist Series was born—and has since received enthusiastic reviews, including glowing features in numerous publications such as Elle Magazine, the New York Observer, and Robb Report’s Collection.

 

This isn’t the first time that art has been brought to the slopes; in 2005, the Aspen Skiing Company partnered with the Aspen Art Museum in order to promote the town, and received the 2013 BCA 10 award for their continued efforts. Ranging from sculptures amid the snow to a cappella singing, to two 8-foot dice rolling down the hill itself, the mountainside’s artistic features give the experience a one-of-a-kind appeal. As art tends to lead to adventure, every year is a new twist on après-ski, keeping the skiing community on its toes (or its artfully crafted Bomber skis) and ensuring economic success.

 

In this way, the arts have helped Bomber, Aspen Ski Company, and the sport of skiing not only elevate their product but also reach new audiences with a message loud and clear: luxury and happiness await on the snowy mountainside.

 

Photo (left to right): Angel Wing Haring skis, Haring Tribal Warrior skis, and Basquiat Fisher King skis. Courtesy of Bomber.

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