Today, Vans Custom Culture announced the opening of the 2019 Vans Custom Culture Shoe Customization Contest. From January 2-January 31, art teachers and administrators register their high schools on the Vans Custom Culture website to be one of the 500 schools in the running for the grand prize. Select schools will receive a box of arts supplies from partner Yoobi and will be tasked with transforming an unconvential canvas of 2 pairs of shoes into art. This year’s themes are “Local Flavor” and “Off The Wall.” From here, a top 50 will be determined based on the artwork and an impact document. The final phase will take place from April 22 – May 3 in the form of a public vote to select the five finalists. The grand-prize winner will be presented $75,000 at a surprise celebration with Vans and partners Americans for the Arts and Journey. Runner-ups will receive $10,000 and a gift from Vans.
Vans has partnered with Americans for the Arts since 2012 as Custom Culture’s official national charity partner. Together, these organizations are highlighting the value of arts education. Last month, Vans and Americans for the Arts announced its 10 grantees for the Vans Custom Culture grant, which awards public (and charter) high school programs that demonstrate commitment to providing students with a well-rounded education.
Vans is a VF Corporation brand. VF received a 2018 BCA 10 award for its outstanding support of the arts. Every year, Americans for the Arts, recognizes 10 businesses of all sizes for their exceptional involvement with the arts that enriches the workplace, education, and the community. To nominate a business for the 2019 BCA 10 awards, click here.
Photo: Entry from the Vans Custom Culture Competition, Fontainbleau High School