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The pARTnership Movement Takes a Trip to Miami

Posted by Jordan Shue
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The pARTnership Movement Takes a Trip to Miami

In January 2016, Jordan Shue of Americans for the Arts led a pARTnership Movement workshop for members of the Arts & Business Council of Miami’s Miami Arts Marketing Project (MAMP). The focus of the session was how arts organizations and businesses can benefit from designing and implementing cohesive partnership strategies that are mutually beneficial.

 

The interactive workshop encouraged participants to think outside the box about how to present themselves as potential partners to businesses, as well as how to diversify their proposals for partnerships. Participants were encouraged to think beyond traditional sponsorships, and look to unconventional business with which to partner; one group developed a proposal to partner a waste treatment plant. To learn more about the details of the workshop, read a recap of the event on Artburst, a multi-platform media bureau for the arts in Miami from the Arts & Business Council of Miami.


Attendees used the 8 reasons to partner with the arts as a guide during the activities. Among these, the advantages of community involvement and economic development have proven true for Miami local, Jorge Pérez of The Related Group and Pérez Art Museum, whose commitment to partnering with the arts led to his receiving the BCA Leadership Award in 2015. Workshop leaders identified ways that arts organizations can build relationships with business leaders like Pérez, through value proposition outreach.

 

The pARTnership Movement, largely through resources online, equips arts agencies with the knowledge to identify and articulate mutually beneficial partnerships. From tool-kits to success stories to research, it aims to ensure that all local arts agencies have the tools to build partnerships, and that businesses ready to work with the arts are able to match themselves with local arts groups.

 

However, if local groups want more hands-on training, a local pARTnership Movement workshop is a fantastic option. Through workshops like this, arts organizations can get ideas on how to communicate the benefits of the arts and the value of a creative workforce to would-be business partners, with the in-person support of an Americans for the Arts staff member. For more information on bringing the pARTnership Movement to your community, email pARTnership@artsusa.org.

 

Photo Credit: Arts & Business Council of Miami.

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Promote Your Arts Partnerships with The pARTnership Movement Ads

Posted by Stacy Lasner
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Promote Your Arts Partnerships with The pARTnership Movement Ads

Have the arts made your work environment more creative and dynamic? Have they helped you to recruit and retain talent, engage employees, or foster critical thinking? Use The pARTnership Movement ads to spotlight your business's support of the arts internally and externally, and attract the attention of future clients and employees.

 

The pARTnership Movement ads can help businesses:

  • Recruit creative talent by sending a message to future employees that the business supports a creative culture.
  • Communicate to current employees about the company’s support for the arts and/or the value the business places on creativity and innovation.
  • Reach new customers by appealing to people who appreciate the arts.
  • Enhance their brand by encouraging people to think of the company as an asset to the community’s culture.

 

Here are some ways that businesses can use the ads:

  • Place the ads with your logo in local business journals, newspapers, or magazines.
  • Feature ads on a company website (e.g. career page, community engagement pages, etc.) or intranet site.
  • Include the ads on social media. (Sharing the ads on LinkedIn is a great way to recruit creative employees!)
  • Display the ads in newsletters, annual reports, and presentations for shareholders.
  • Brand internal and community arts events with the ads. Include them in event signage, invitations, program books, etc.

 

Do you represent an arts organization? Learn more about using The pARTnership Movement ads in our new tool-kit.

 

For more ways that supporting the arts helps businesses, check out The pARTnership Movement’s 8 reasons to partner with the arts.

 

 

Sign up for BCA Noteworthy, our monthly business and arts partnerships newsletter, to find case studies, research, and other resouces to help you build and promote your arts partnerships, and hear from other business leaders engaging with the arts.
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Arts Groups Make Strong Chamber Allies

Posted by Stacy Lasner
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Across the country, Chambers of Commerce and arts organizations are partnering to advance business and community goals. In a recent article in Chamber Executive, the membership magazine for the Association of Chamber of Commerce Executives, Americans for the Arts' Vice President of Private Sector Initiatives Emily Peck and Arts & Business Council of Greater Philadelphia (ABC Philadelphia) Executive Director Karin Copeland discuss the unique partnership between arts organizations and Chambers of Commerce.

 

"In 1981, ABC Philadelphia was started by the Greater Philadelphia Chamber of Commerce and the National Arts & Business Council (now part of Americans for the Arts), and housed within the chamber.

 

The Greater Philadelphia Chamber and the national Arts & Business Council realized that this entity would be a valuable tool in leveraging new funds, funneling new resources, and  cultivating new leadership from the business community to support nonprofit arts and cultural institutions in the Greater Philadelphia area. ABC Philadelphia is the only local arts agency in the U.S. that is directly affiliated with a chamber, and for 35 years this partnership has led to unique and important work in advancing both the arts and business sectors."

 

Read more (p21).

 

The article also spotlights a partnership between ArtsinStark, Canton, Ohio's local arts agency, and the Canton Regional Chamber of Commerce, which partnered on the creation of the Canton Arts District, "the Best Arts District in Ohio."

 

Learn more about the relationship between ABC Philadelphia and the Greater Philadelphia Chamber of Commerce.

 

Do you know of another great Arts-Chamber partnership? Tell us on Twitter using #ArtsandBiz or email us at partnership@artsusa.org.

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Last Chance to Nominate for the 2016 BCA 10!

Posted by Stacy Lasner
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Throughout the country, some of America's top businesses are engaging with the arts to engage employees, foster innovation, and transform communities. Do you know of a business that deserves to be honored for its support of and engagement with the arts?

 

Nominate it for the 2016 BCA 10 Awards now! The nomination process closes this Friday, January 8.

 

Presented annually by Americans for the Arts' Business Committee for the Arts, the BCA 10 Awards recognize the 10 best businesses of all sizes partnering with the arts in America. All 2016 honorees will be celebrated at the BCA 10 black-tie gala in New York City on October 5, 2016.

 

Learn more about the BCA 10 Awards and the 2015 honorees.

 

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Arts & Business Partnerships in Delaware

Posted by Stacy Lasner
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In an op-ed in the Delaware News Journal on December 3, 2015, John Shipman, executive director of the Delaware Center for the Contemporary Arts (DCCA), discusses the value of breaking the old partnership model, which he claims, "abstractly rewards the business partner while concretely rewarding the arts partner." In October, Americans for the Arts’ State Arts Action Network and our own Private Sector staff held an event at the museum to discuss arts and business partnerships. Reflecting on some of the topics discussed at that event, Shipman discusses some of the benefits that businesses can derive from partnering with the arts, including a more vibrant community, engaged and creative employees, and more.

 

"What is most important, perhaps, is an understanding that a strategic partnership between institutions from the business and arts sectors provide valuable combinations of resources that enable each partner to gain new levels of success unable to be obtained on their own. A solid partnership creates new, innovative and exciting elements useable in the computation of each partner’s continued success," he says.

 

This understanding can have a real impact on both businesses and arts organizations. For example, it has driven the organization to change its mission to become an organization focused on the “exploration of new ideas at the intersection of art, design, and technology.” According to Shipman, this has "broadened the DCCA’s ability to discuss creativity in a more inclusive, and perhaps a contemporarily more relevant, way."

 

“The arts represent a powerful management tool for developing workforce and organizational infrastructure to improve Delaware’s competitive advantage,” said Dr. Guillermina Gonzalez, executive director of the Delaware Arts Alliance and chair of the State Arts Action Network Council, at the October event. “This is a departure from simply asking organizations for a check. We believe that the conversations on this front should continue so that arts and business partnerships can be developed across the state that successfully integrate the arts into corporate practices while providing new ways for Delaware’s arts organizations to succeed in their mission.”

 

Photo: Dr. Guillermina Gonzalez addresses event attendees at the museum.

 

Read more about the DCCA's transformation, the October event, and other creative partnerships in Shipman's op-ed.

 

Learn more ways that businesses can benefit from partnering with the arts.

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"Each day is more wondrous and rewarding because I experience it through the arts.” Arts & Business Partnerships in 2015

Posted by Stacy Lasner
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"Each day is more wondrous and rewarding because I experience it through the arts.” Arts & Business Partnerships in 2015

 

“Each day is more wondrous and rewarding because I experience it through the arts.” When The Related Group Chairman and CEO Jorge Pérez said these words on October 6 at the BCA 10 gala at the Central Park Boathouse in New York City while accepting the 2015 BCA Leadership Award, he verbalized a sentiment which most of the business executives in the room shared. The arts not only bring joy to our lives, but the benefits to businesses partnering with the arts are numerous. By engaging with and supporting the arts, businesses have an affordable, reliable way to recruit and engage employees, foster innovation, create messages that resonate, and connect with potential customers and the community.

 

The pARTnership Movement is growing. More and more businesses are coming to understand the strategic value of partnering with the arts. The arts are a powerful tool in an era where remaining creative is a top priority in the workplace. For those interested in partnering, this year we launched The pARTnership Movement essay series, which takes a deep dive into the 8 Reasons for Businesses to Partner with the Arts through successful case studies and research. Additional research related to arts and business can be found here and through our triennial BCA Survey of Business Support of the Arts, the next iteration of which will be released in 2016. For arts organizations, we launched new tool-kits to help you build better relationships with businesses.

 

For businesses like Duke Energy, our 2015 Hall of Fame Award recipient, the power of arts for businesses is not new. The company has been supporting the arts for years, particularly in Charlotte, where Duke Energy helped create and sustain the Levine Center for the Arts, which is home to several museums and theaters, as well as Duke Energy’s headquarters. During the company’s Lunch & Learns, employees go behind the scenes to experience arts and culture. According to Duke Energy Foundation President Stick Williams, “Our employees have become even more engaged in the community as a result of our investments in the arts.” Some other great partnerships we learned about in 2015 include:

 

  • 2008 BCA 10 honoree Zions Bank in Utah put the company’s partnership with Ballet West on display by featuring the ballet’s costumes in the bank’s branches this summer. The exhibit made for a visually stunning display that garnered media attention for both the bank and the ballet company’s new season.
  • 2015 BCA 10 honoree Corning Incorporated’s artist-in-residence program and the company’s art collection are designed to inspire innovation in the workplace. Corning is also recruiting talent by supporting the arts in Corning, New York, much like 2015 BCA 10 honoree BNY Mellon does through BNY Mellon jazz in Pittsburgh.
  • Arrow Electronics and 2015 BCA 10 honoree GE’s FirstBuild are building the future of technology and appliances by engaging with artists.
  • Griffin Technology and Hallmark display employee artwork to encourage employees to learn more about one another.
  • Businesses like Facebook, IDEO, and Virgin America are enticing employees with arts-filled workspaces.
  • 2015 BCA 10 honoree AutoZone engages and educates employees through “AutoZone the Opera” in partnership with Opera Memphis. AutoZone has also helped support many arts initiatives in Memphis, and we were proud to celebrate the company in its hometown this November.

 

For more examples of how businesses successfully partnered with the arts in 2015, check out the Success Stories and News Items on pARTnershipMovement.org.

 

So how can we spread the word about the power of the arts so that we see more creative, mutually beneficial partnerships between businesses and arts organizations in 2016? Richard Davis, the CEO of U.S. Bank, one of this year’s BCA 10 honorees, says it’s up to business leaders to come together to share the message. ”We need to create this core of advocates, vocal, visceral advocates, to express that now business is reliant on the arts,” he said. “Because the arts wouldn’t make it as far as they do without business, but the world wouldn’t make it at all without the arts.” 

 

In 2016, let’s take him up on his call to action. If you are a business leader who recognizes the strategic value of partnering with the arts…

 

 

You can find other ways to celebrate your arts partnerships here.

 

Photos of Jorge Pérez and Richard Davis by Rana Faure at Americans for the Arts’ BCA 10 gala. 

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Americans for the Arts Honors 2015 BCA 10 Honoree AutoZone in Memphis

Posted by Jordan Shue
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Americans for the Arts Honors 2015 BCA 10 Honoree AutoZone in Memphis

Last week, Americans for the Arts’ Vice President of Private Sector Initiatives, Emily Peck, visited Memphis for an annual retreat with leaders of United Arts Funds around the country. Earlier this year, ArtsMemphis, the United Arts Fund hosting the retreat, nominated Memphis-based auto parts company AutoZone for the BCA 10 awards for its exceptional support of the arts. AutoZone was selected to receive the award and was recognized by Americans for the Arts at the BCA 10 gala in New York City on October 6.

 

On Thursday, November 12, the President & CEO of ArtsMemphis, Elizabeth Rouse, took the opportunity to honor AutoZone’s Jenny Turner Koltnow with the award locally. The presentation took place during a reception at the Memphis Music Hall of Fame, and was attended by United Arts Fund leaders from around the country, AutoZone representatives, Americans for the Arts representatives, and members of the local Memphis arts community.

 

Before introducing Koltnow to the stage to accept the award on AutoZone’s behalf, Emily Peck said: “We’re always looking for companies that are partnering with the arts beyond sponsorships, that are really integrating them into everything that their business does…our BCA 10 judges were really taken by the great work of AutoZone…particularly their partnership with Opera Memphis to create the AutoZone Opera for their national sales meeting. Those are the sorts of stories that really resonate, and show how an auto parts company can really understand the arts and make them a part of its DNA.”

 

While accepting the award, Jenny Koltnow, the Director of Communications and Community Relations for AutoZone, said: “On AutoZone’s behalf, thank you. Having been the product of a great arts program in a small town in Wisconsin, I know how important the arts are, and how hard arts groups in Memphis work in order to bring that value to everyone each and every day…this is a huge honor.”

 

To learn more about AutoZone’s work in the arts, visit the 2015 BCA 10 program book on our website. If you know of a company in your community that supports the arts, please consider nominating it for a 2016 BCA 10 award. You can find information about nominating a company here.

 

Photo: AutoZone's Jenny Turner Koltnow (left) with ArtsMemphis' Elizabeth Rouse.

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The Art of Corporate Storytelling

Posted by Stacy Lasner
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The average American is exposed to thousands of brand messages each day, from traditional advertising to product packaging in supermarkets. It's easy to feel overwhelmed by information overload. So how can businesses cut through the clutter to convey important messages to customers, employees, and other stakeholders? Many businesses turn to the arts to help communicate strategic messages in a catchy, memorable, and accessible way.

 

In Advace Corporate Objectives & Strategies, our latest addition to The pARTnership Movement essay series, we explore how Green Mountain Coffee Roasters was able to communicate a strategic message about a new coffee line (while also engaging employees) by partnering with Pomegranate Center, a nonprofit organization that builds arts-filled community gathering spaces.

 

“We wanted to communicate a strategic message that aligned with the idea of bringing people together—whether to share a cup of coffee or to make the world a better place,”
said Karen Yacos, former Director of Enterprise Domestic Community Outreach at Green Mountain Coffee.

 

Arts partnerships also help Kaiser Permanente—a California-based, nonprofit health plan that serves more than 10 million members from Hawaii to the East Coast—go beyond protecting the health of its members to bolster the health of entire communities in which it operates. The company's Educational Theatre Program models positive behaviors and healthy decision-making through the medium of theater.

 

Learn more about these creative approaches to corporate storytelling in the Advace Corporate Objectives & Strategies essay.

 

Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. Explore The pARTnership Movement essays to learn how America's top businesses are partnering with the arts to recruit and retain talent, put companies in the spotlight, and foster critical thinking among employees.


Do you know of a company that partners with the arts to advance corporate objectives and strategies? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

 

Photo: College interns in Colorado tackle the obesity crisis with the play "Health Team 4" through Kaiser Permanente's Educational Theatre Program. Photo by Ricardo Casillas.

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Arts and Business Partnerships: Enriching Workplaces and Communities Nationwide

Posted by Stacy Lasner
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Arts and Business Partnerships: Enriching Workplaces and Communities Nationwide

On The Huffington Post, Americans for the Arts President and CEO Robert Lynch discusses successful arts and business partnerships, including his experience touring the John Michael Kohler Arts Center and visiting the Kohler manufacturing facilities and showroom in Sheboygan and Kohler, Wisconsin. Read an excerpt here:

 

Imagine that you are arriving to a job interview at a tech company. As you wait, you take a look around you, and notice beautiful, thought-provoking works of art displayed on the walls, plus sculptures in the public and outdoor spaces. Imagine working for a manufacturing firm, when one day you receive an announcement of an exciting new art contest for employees. Or, attending your national insurance firm's annual meeting, knowing that you'll soon be able to take the stage for a company-wide battle of the bands and sing and perform your heart out. In these three examples, you would actually be at Microsoft, Ford, or Aetna, respectively, but in reality it could be any one of thousands of businesses that are harnessing the power of the arts...because it is good for business.

 

You may be more likely to seek out companies like this for employment, or stay with a company for years because of various employee development opportunities through the arts. Or as a consumer you may just notice these companies first over competitors. This is a win-win for all--both companies and employees benefit from arts partnerships.

 

Last year I had the pleasure of touring the magnificent John Michael Kohler Arts Center, as well as visiting the Kohler manufacturing facilities and showroom in Sheboygan and Kohler, Wisconsin. During my visit, I learned directly from Herb Kohler of the impressive Arts/Industry program, a partnership between the Arts Center and Kohler Company, which makes the facilities and technologies of the Kohler Company's Pottery, Iron and Brass foundries, and Enamel Shop available to artists from around the world. In residencies of 2 to 6 months, artists are able to explore new ways of thinking and working and to create bodies of work that are not possible in their own studios. More than 500 artists have been involved over the last forty years since 1974.

 

The Arts/Industry program is having a remarkable effect on Kohler and the region. The artists' involvement in the factory and the community energizes the associates, and a creative synergy develops not only with the designers but also with engineers, slip casters, and enameling specialists. The cross-pollination has led to innovative ideas regarding products. Kohler is a name synonymous with bathroom and kitchen fixtures. But its internationally acclaimed arts partnership is getting plenty of attention too, not only for artist opportunities, but also for helping the company to stay at the forefront of its industry.

 

Continue reading on The Huffington Post.

 

Photo: Joseph C. Dilg, Managing Director and Vice Chairman at Greenhill & Co., Inc. (left) and Robert Lynch, Americans for the Arts President and CEO (right) present the 2011 BCA Hall of Fame Award to Herbert V. Kohler, Jr., Chairman and CEO at Kohler Co.

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The 10 Best Businesses Partnering with the Arts Take the Stage!

Posted by Stacy Lasner
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The 10 Best Businesses Partnering with the Arts Take the Stage!

On Tuesday, the 6th of October, businesses and arts leaders gathered together at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards:

 

 

Jorge M. Pérez accepts the 2015 BCA Leadership Award from Edgar Smith, Chairman of the BCA Executive Board and Chairman and CEO of World Pac Paper, LLC.In addition, Duke Energy was named this year’s BCA Hall of Fame recipient, and Jorge M. Pérez, Chairman of The Related Group, was named the 2015 BCA Leadership Award recipient.

 

Now in its eleventh year, this black-tie gala presented by Americans for the Arts’ Business Committee for the Arts brought an evening of stories and musical performances that testified to the ability of the arts to uplift and inspire.

 

Read a recap of the event on Americans for the Arts’ ARTSblog.

 

Learn how these honorees are transforming their businesses and their communities by partnering with the arts in this year’s program book.

 

See more photos from the 2015 gala.

 

Photo: Jorge M. Pérez accepts the 2015 BCA Leadership Award from Edgar Smith, Chairman of the BCA Executive Board and Chairman and CEO of World Pac Paper, LLC. BCA 10 gala photos by Rana Faure.

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