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Sounding-Off on Arts & Business pARTnerships at the 2014 BCA 10

Posted by Stacy Lasner
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As we gear up for October 6th’s BCA 10 Awards, honoring the best businesses partnering with the arts in America, we recall the powerful words of last year’s honorees as they address attendees from the arts and business worlds from the BCA 10 stage…

 

“We think that in our area much of the economic success over the last 25 years is due to the regions’ ability to attract creative, entrepreneurial, bright young people. We not only have beautiful mountains and forests and boundless recreational activities, but we also have a vibrant arts and culture and drama and music community.” --Mike Hollern, CEO, Brooks Resources Corporation


“Hallmark’s mission is to inspire meaningful connections, which enhance relationships and enrich lives. We feel the arts are central to this purpose.” --Donald Hall, Jr., President & CEO, Hallmark Cards


“We believe that the arts can be inspirational, transformative to children and to adults as well who experience them through so many different venues… through theatre and dance, music, film, and visual arts. Businesses, I believe, working in partnership with arts organizations, can and must play a vital role to help make this happen today and in the future.” --Jim Weddle, Managing Partner, Edward Jones


“We will provide over $1.5 million in 2014 to the arts, but I don’t want anyone to forget the fact that in Philadelphia it will provide a billion dollars to our local economy.” --Craig L. Adams, President & CEO, PECO Energy

 

“The arts encourage all of us at Milliken to challenge how far we can push our own unique talents, whether it’s through architecture and interior design, through chemical research, through product design, material fabrication, and building infrastructure. We know that innovation in all of these areas really truly starts with preserving and promoting the arts and art education within our own local community.” --Barbara Haaksma, Vice President- Corporate Marketing and Communications, Milliken & Company

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Put Your Company in the Spotlight

Posted by Stacy Lasner
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Launching today, the second essay in The pARTnership Movement essay series, Put Your Company in the Spotlight, explores how engaging with the arts can help a business build market share, enhance its brand, and reach new customers.

 

Featuring research and successful case studies from some of America’s top companies, including Portland General Electric Company (PGE) and Payless ShoeSource, this essay offers insight into why 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities to developing businesses (2010 BCA National Survey of Business Support for the Arts).

 

By hosting Art Jams, a two-day art-making event at a PGE powerhouse, PGE was able to create a favorable brand image and ensure that the company is viewed as an asset to the community. The arts gave PGE a way to create a personal, emotional connection though electricity, something invisible, intangible, and ethereal.

 

Partnering with the arts “generated a tremendous amount of goodwill toward PGE,” says Jane Reid, chair of the Estacada Arts Commission who worked with PGE on their Art Jams event. “The Art Jams have renewed awareness of PGE’s founding and sustaining role in our community.”

 

For Payless, a partnership with American Ballet Theatre on a new line of ballet shoes gave the brand credibility and helped the company connect with potential new customers.

 

Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. Check out the first essay in The pARTnership Movement essay series, Recruit and Retain Talent, to learn how, by partnering with the arts, businesses can attract and retain the talented, motivated people they need in order to gain a competitive edge and outperform the competition.

 

Do you know of a company that partnered with the arts to enhance its brand and reach new customers? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

 

Read more about how top businesses are partnering with the arts to put their company in the spotlight.

 

Learn more about The pARTnership Movement essay series.

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The Arts Mean Business in Iowa

Posted by Stacy Lasner
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On Wednesday, August 12, the Des Moines Register published an op-ed by entrepreneur John Pappajohn titled "The Arts Mean Business in Iowa."


“Ask an outsider what they know about Iowa, and they may say one of three things, CORN ...HOGS ... and FARMLAND.” But, “what may come as a surprise is that in Iowa, the arts serve as an economic driver that attracts companies, creates jobs and grows local and state revenue. Without a doubt, the arts mean business in Iowa,” Pappajohn says.


As Chairman of Equity Dynamics Inc. and owner of Pappajohn Capital Resources in Des Moines, and as a member of Americans for the Arts’ BCA Executive Board, Pappajohn has witnessed first-hand how the arts has helped recruit and retain businesses and talented employees in Iowa. For example, according to a recent Americans for the Arts study:

 

  • Nonprofit arts organizations and their audiences within Iowa’s Cultural Corridor of 11 counties alone generate $80 million annually and support more than 2,500 full-time equivalent jobs.

 

  • These jobs and related audience expenditures return $3.3 million in local tax revenue and an additional $4.1 million in state tax revenue.

 

  • There are 5,834 creative industry businesses in Iowa — which include everything from art museums to graphic art studios — with more than 22,000 employees.


Pappajohn mentions two Des Moines-based corporations that have directly profited from partnering with the arts–The Principal Financial Group, whose art-filled campus helps recruit and retain employees, and EMC Insurance Companies, who runs a visual arts competition for current and former Iowa residents. You can read more about how by partnering with the arts, these companies were able to recruit and retain talent in Iowa in the first essay in our pARTnership Movement Essay series, "Recruit and Retain Talent."

 

Thanks to the arts, Des Moines’ population is growing, unemployment rates are falling, and the number of young people engaged in civic life is increasing. A strong arts scene and a culturally vibrant community is a significant economic driver that shouldn’t be overlooked by businesses or its elected leaders.


Americans for the Arts will reinforce these messages this week at Des Moines’ Iowa Arts Advocacy Caucus. The statewide training event will educate arts advocates and messengers at the Iowa Presidential Caucuses, as well as invite presidential candidates to speak on their arts policy position. More information is here, as well as a press release on the caucus here. Twitter users can follow the event via #ArtsVote2016.

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The BCA 10 Countdown Begins!

Posted by Stacy Lasner
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Today marks two months until the 2015 BCA 10 gala at the Central Park Boathouse in New York City. Presented every year by the Business Committee for the Arts (BCA), a division of Americans for the Arts, the BCA 10 Awards honor 10 U.S. companies for their exceptional commitment to the arts through grants, local partnerships, volunteer programs, matching gifts, sponsorships, board membership, and more.

 

This year we are proud to recognize Ameriprise Financial (Minneapolis, MN), AutoZone, Inc. (Memphis, TN), BNY Mellon (New York, NY), Corning Incorporated (Corning, NY), GE’s FirstBuild (Louisville, KY), NV Energy and the NV Energy Foundation (Reno, NV), Prospective, Inc. (Reston, VA), Spec's Wines, Spirits & Finer Foods (Houston, TX), The Trust Company of Kansas (Wichita, KS), and U.S. Bank (Minneapolis, MN).


In addition, Jorge M. Pérez, Chairman of The Related Group (Miami, FL), will receive the 2015 BCA Leadership Award, which recognizes an individual for his/her extraordinary vision, leadership, and commitment to supporting the arts and for encouraging other businesses to follow his/her lead.


Duke Energy (Charlotte, NC) will be inducted into the BCA Hall of Fame for exceptional long-term vision, leadership, and commitment to developing alliances with the arts.

 

You can help us celebrate these companies’ extraordinary contributions to the arts by sponsoring the gala event or purchasing an ad in our program book that recognizes their achievements.


Do you know of a business that deserves to be honored for their contributions to the arts? Nominations for 2016’s BCA 10 open in November.
 

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New Study Shows: More Corporate Giving in 2014

Posted by Stacy Lasner
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New Study Shows: More Corporate Giving in 2014

Every year the Indiana University Lilly Family School of Philanthropy publishes their annual Giving USA analysis on philanthropy. According to a recent ARTSblog post by Americans for the Arts’ Vice President of Research and Policy, Randy Cohen, their latest report shows that 2014 was a good year for the arts and corporate giving.

 

With the exception of International Affairs, giving in 2014 rose across all sectors, with Arts, Culture, and the Humanities seeing the highest percentage growth. In 2014, private sector giving to the arts, culture, and humanities (by individuals, foundations, and corporations) totaled $17.23 billion, representing a 9.2 percent increase from 2013. Corporate giving grew the most in 2014, increasing 13.7 percent for a total of $17.77 billion.

 

Corporate contributions are directly related to profits and the economy, but profits and the economy can also be positively impacted by the arts! In 2012, the production of arts and cultural goods added more than $698 billion to the U.S. economy. This production amounted to 4.32 percent of GDP, ahead of the $586-billion construction industry and the $461-billion transportation and warehousing industry, according to a recent federal report by the National Endowment for the Arts.

 

Through The pARTnership Movement, Americans for the Arts helps businesses understand the powerful affect the arts can have on the economy and community vitality. The arts enhance community development, create jobs, spur urban renewal, attract new businesses, draw tourism dollars, and create an environment that attracts skilled and educated workers.

 

Read more about the results of Giving USA 2015.

 

Learn more about The pARTnership Movement.
 

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Introducing the New pARTnership Movement Essay Series

Posted by Emily Peck
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Dear Friends,

 

Throughout the United States, today's most innovative businesses are using the arts to help them meet some of their most difficult and vital objectives.

 

In 2012, Americans for the Arts, the nation's leading nonprofit organization for advancing the arts and arts education, created The pARTnership Movement to help businesses understand the strategic value of partnering with the arts and build their own successful partnerships.

 

I am excited to share that The pARTnership Movement's newly launched essay series provides an insider look at how some of the most prominent businesses in America profit by partnering with the arts. Each of the eight essays illustrates one of The pARTnership Movement's 8 reasons for businesses to partner with the arts.

 

With insights culled from some of the most celebrated business leaders in the United States, the essays, which will be released throughout 2015 and 2016, provide real-world examples of how partnering with the arts can help businesses of all sizes and industries tell their story, recruit talent, advance corporate objectives, develop a wider consumer-base, engage employees, and build stronger communities.

 

I hope you will take a look at the first essay in this new series, Recruit and Retain Talent. This essay provides insight about how by partnering with the arts, businesses can attract and retain the talented, motivated people they need in order to gain a competitive edge and outperform the competition.

 

If you'd like to be notified when new essays are posted on The pARTnership Movement website, sign up for BCAnoteworthy, our monthly arts and business newsletter.

 

Do you have your own successful arts and business partnership story to share? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

 

Sincerely,

 

 

 

Emily Peck
Vice President of Private Sector Initiatives
Americans for the Arts

 

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Spotlight on Arts & Business Partnerships in Chicago

Posted by Jordan Shue
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Spotlight on Arts & Business Partnerships in Chicago

The worlds of arts and business came together on June 13 during Americans for the Arts’ Annual Convention Chicago, when three leaders from the local community came together for a session to discuss best practices in forming mutually beneficial partnerships.

 

Andrew Micheli, the Executive Director of the Arts & Business Council of Chicago; Raaja Nemani, the Co-Founder and CEO of BucketFeet; and Christine Hoisington, Director of Community Partnerships at Booz Allen Hamilton (a 2011 BCA 10 honoree), joined Americans for the Arts’ Vice President of Private Sector Initiatives, Emily Peck, for a frank conversation about what businesses want from partnerships with the arts.

 

Raaja Nemani, who co-founded BucketFeet four years ago after traveling around the world, spoke about the company’s work with Elizabeth’s Canvas, an arts organization dedicated to providing cancer patients, survivors, and their family members with free creative programs. BucketFeet, in addition to supporting arts groups, supports individual artists around the world by commissioning them to design shoes and other products, as well as accepting unsolicited proposals for new products. According to Nemani, “art is an agent of change…a way to bring different people together.”

 

Booz Allen Hamilton’s Christine Hoisington was very clear that businesses are not looking to sign checks for arts organizations; sustainable and mutually beneficial partnerships are way to go. She suggested that since “arts organizations are the best to partner with for employee engagement,” groups could approach businesses with value-added propositions for how the arts can play into a businesses’ goals, rather than seek outright support through traditional means like donations and sponsorships. In addition to supporting the Environmental Film Festival, Booz Allen Hamilton employees volunteer and are involved each year in the event.

 

Employee engagement, particularly through skills-based volunteering, is the way the Arts & Business Council of Chicago began its operations 30 years ago today with its Business Volunteers for the Arts® program. Andrew Micheli spoke of the organization’s push to educate local arts organizations about forming arts and business partnerships. By fostering board placements, engaging business employees through professional volunteering, and more, the Arts & Business of Chicago serves as the local voice for arts in the business community.

 

For more information on partnering with business or building your message, browse through our tool-kits for arts groups.
 

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Announcing the 2015 BCA Hall of Fame Award and BCA Leadership Award Honorees

Posted by Stacy Lasner
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Americans for the Arts is pleased to announce the BCA Hall of Fame and BCA Leadership Award honorees for 2015. The awards are presented annually by the Business Committee for the Arts (BCA), a division of Americans for the Arts.

 

 

Duke Energy, the largest electric power holding company in the United States, will receive the 2015 BCA Hall of Fame Award, which recognizes companies that have exhibited exceptional long-term vision, leadership, and commitment to developing alliances with the arts. Duke Energy was a BCA 10 honoree in 2009.

 

Jorge M. Pérez, Chairman of The Related Group, will receive the 2015 BCA Leadership Award, which recognizes an individual for his/her extraordinary vision, leadership, and commitment to supporting the arts and for encouraging other businesses to follow his/her lead.

 

 

The honorees will receive their awards at the BCA 10: Best Businesses Partnering with the Arts in America gala on October 6, 2015, a black-tie affair at the Loeb Boathouse in New York City’s Central Park.

 

Read the full announcement here.
 

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Eastern Salt Company's Shelagh Mahoney Joins BCA Executive Board

Posted by Stacy Lasner
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Americans for the Arts is pleased to announce the appointment of Shelagh Mahoney, CEO and owner of Eastern Salt Company, Inc., Eastern Minerals Inc., and Atlantic Salt, Inc., to its Business Committee for the Arts (BCA) Executive Board.

 

The BCA, a division of Americans for the Arts, works to ensure that the arts flourish in America by encouraging, inspiring, and stimulating businesses to support the arts in the workplace, in education, and in the community. The BCA Executive Board is comprised of business leaders who provide leadership and expertise on key BCA initiatives including messaging, advocacy, and strategic alliances.

 

Mahoney’s company Atlantic Salt, Inc. was selected as a BCA 10: Best Businesses Partnering with the Arts in America honoree in 2013 for their sponsorship of the annual LUMEN festival on Staten Island, which features video and performance art by emerging artists and more established artists at the forefront of their media.

 

Read the full press release here.

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Announcing the 2015 BCA 10: Best Businesses Partnering with the Arts in America

Posted by Stacy Lasner
0 Comments

 

 

Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education, today announced the BCA 10: Best Businesses Partnering with the Arts in America honorees for 2015.

 

Presented every year by the Business Committee for the Arts (BCA), a division of Americans for the Arts, the BCA 10 awards honor 10 U.S. companies for their exceptional commitment to the arts through grants, local partnerships, volunteer programs, matching gifts, sponsorships, and board membership.

 

The BCA 10 Awards will be presented by Americans for the Arts on October 6, 2015, at a black-tie gala at the Central Park Boathouse in New York City. The 2015 honorees are:

Ameriprise Financial (Minneapolis, MN)
AutoZone, Inc. (Memphis, TN)
BNY Mellon (New York, NY)
Corning Incorporated (Corning, NY)
GE’s FirstBuild (Louisville, KY)
NV Energy and the NV Energy Foundation (Reno, NV)
Prospective Inc. (Reston, VA)
Spec’s Wines, Spirits & Finer Foods (Houston, TX)
The Trust Company of Kansas (Wichita, KS)
U.S. Bank (Minneapolis, MN)

 

"We are grateful to honor these 10 businesses for their exceptional involvement in ensuring that the arts thrive in their communities," said Robert L. Lynch, president and CEO of Americans for the Arts. "These businesses provide the arts with significant financial and in-kind support, and they incorporate meaningful arts-related programs into their employee, customer, and community relations activities. They enrich the lives of millions of Americans and truly set a standard for other businesses to follow."

 

Corning Incorporated and U.S. Bank are Presenting Sponsors of the BCA 10: Best Businesses Partnering with the Arts in America 2015 gala. 

 

For information regarding BCA 10, including gala tickets and sponsorship or advertising opportunities, please contact Stacy Lasner, Business Committee for the Arts Coordinator at (212) 223-2787or via e-mail at slasner@artsusa.org.

 

Nominations for the 2016 BCA 10 awards will open in November 2015.

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