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More Workforce Millennials Means More Diversity (and Art!)

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More Workforce Millennials Means More Diversity (and Art!)

 

If you have millennials at your workplace, you need more diversity and inclusion.

 

And you need the arts.

 

Here at the pARTnership Movement, we’ve covered the expectations of the private sector taking a stand and ways the arts can tackle top CEO concerns. With a new report released by Deloitte and Billie Jean King Leadership Initiative, The Radical Transformation of Diversity and Inclusion: The Millennial Influence, we’ve got even more reasons for your business to partner with the arts.

 

The Radical Transformation outlines differences in the way that millennials think about and engage with ideas of diversity and inclusion in the workplace. Within the next six years, this population will comprise almost 75% of the workforce, meaning the way they define values of diversity and inclusion will require businesses to adapt.

 

According to the study, “83 percent of millennials are actively engaged when they believe their organization fosters an inclusive culture, compared to only 60 percent of millennials who are actively engaged when their organization does not foster an inclusive environment.” This engagement stems from the millennial perspective that diversity is more than representation of folks from various communities and identities. Rather, diversity is about connection, understanding, and respect—it is about using the different experiences and ideas to create spaces and teams that push business towards innovation. Likewise, millennials do not view inclusion as acceptance and tolerance like older generations. Instead, inclusion means a vested interest in collaborating across diverse communities.

 

The report also showed that “millennials are less satisfied with their workplaces than members of older generations, and many point to a lack of leader emphasis on cognitive diversity and inclusion as a cause.” Moreover, millennials change jobs approximately every two years. Creating environments that take cognitive diversity into account would not only lead to more innovation and problem solving, but higher rates of retention.

 

How, you may ask, do the arts play into this conversation around diversity, inclusion, and the millennial workforce?

 

Data from our Business Contributions to the Arts Survey, conducted in partnership with The Conference Board,  shows that “the arts can be an important component of diversity and inclusion strategies because of the opportunity to support the cultures of minority employees, presenting arts organizations with a strong opportunity to form meaningful partnerships.”

 

Moreover, the arts can be used in cross-cultural communication and understanding. Don’t believe us? Check out how limeSHIFT’s workshops are invigorating the workforce. “The arts make up a significant percentage of how humans communicate with each other and see each other…Becoming aware of others’ mode of operating is essential to our own success. Understanding our similarities and differences is the foundation on which one builds healthy relationships.”

 

Still don’t believe us? Ask Floyd Green III how Aetna “uses the arts to drive diversity and inclusion.” The company “value[s] art so highly because it brings a different perspective to traditional ‘training.’ It helps to connect our employees to ideas in a creative and organic way.”

 

Not yet? Kindly refer to the United States Conference of Mayors (USCM), who passed a resolution stating “that the United States Conference of Mayors reaffirms the value of the arts in promoting diversity, equity, and inclusion; and … that the United States Conference of Mayors encourages businesses to leverage arts-based partnership to achieve internal and external diversity, equity and inclusion goals.”  

 

The bottom line is that businesses need to change. As millennials become more prominent in the workforce, businesses need to adapt to shifting definitions of diversity and inclusion. One of the best ways to do so is the arts. By engaging employees in meaningful arts training and experiences with a diversity and inclusion lens, companies can develop more innovative individuals, stronger teams, and better bottom lines.

 

Photo: cover page of Deloitte and Billie Jean King Report The Radical Transformation of Diversity and Inclusion: The Millenial Influence

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LG + Instagram Star Partner for “Experience Happiness Dance”

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LG + Instagram Star Partner for “Experience Happiness Dance”

Dancing makes people happy. Its energy and endorphins have a way of embracing positivity. Or, if you’re Instagrammer Donté Colley, then dancing can quite literally support, highlight, or shimmy happiness, love, and gratitude.

 

The social media star—with his viral videos featuring stellar dance moves, emoji effects, and inspirational messages—was the perfect match for LG Electronics’ “Experience Happiness Dance.” Partnering with Daybreaker to curate and create the community, more than 400 participants danced atop One World Observatory to celebrate the United Nations International Day of Happiness.

 

LG, whose “Life’s Good” theme promotes happiness, was a natural partner for Colley and Daybreaker. David VanderWaal, senior vice president of marketing, LG Electronics USA, said in the press release: “Our brand positioning in the U.S. focuses on how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. Just as Experience Happiness is meeting its goals of reaching youth with sustainable happiness skills, setting and achieving your goals help give your life a sense of purpose. Life’s Good is the essence of our brand, and LG is here to help you get started on goals for sustainable happiness.”

 

As part of International Day of Happiness, LG also brought joy to 15 New York students who had the opportunity to learn a dance from Luam Ky, Beyoncé’s choreographer and creative director. The select students then performed with Colley and actor Matthew Morrison (TV’s “Glee”).

 

Happiness is one of LG Electronic’s key values. By partnering with the arts and spreading happiness through dance, the company successfully communicated its story and ideals to its customers and clients.

 

Photo: screenshot of a Donté Colley Instagram video in partnership with LG Electronics, linking to the Instagram post

 

Source Name: 
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Pabst Blue Ribbon Teams Up with Cey Adams

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Pabst Blue Ribbon Teams Up with Cey Adams

We love it when businesses create new holidays – particularly when these national days are in celebration of the arts! On May 7, Pabst Blue Ribbon and NYC artist Cey Adams will launch National Mural Day.

 

Adams, Founding Creative Director of Def Jams, has designed work for Run DMC, Beastie Boys, Jay Z and Mary J Blige, and shown solo work at MoMA, Brooklyn Museum, and Smithsonian’s National Museum of African American History and Culture.

 

Pabst Blue Ribbon has long supported the arts through its Art Can contest that features emerging artists, and through commissioning murals throughout the country.

 

Together, they will reveal murals across the US and redesign PBR’s 12oz can and packaging. On May 7, they will also highlight emerging muralists and encourage everyone to take part in the day by posting mural photos with the hashtag #NationalMuralDay.

 

Per the press release, “Pabst Blue Ribbon is committed to making art available to everyone and inspiring America's doers, change-makers and creatives through art. Murals are the most accessible form of art, and National Mural Day will encourage artists, landlords and civic institutions to collaborate on creating new murals in their community.”

 

Photo: Cey Adams with newly designed cans for Pabst Blue Ribbon, via Pabst Blue Ribbon

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Diane Von Furstenberg Partners with Artist Ashley Longshore

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Diane Von Furstenberg Partners with Artist Ashley Longshore

With creativity being essential to fashion, it’s never any wonder that fashion and art worlds collide.

 

In celebration of Women’s History Month, Diane von Furstenberg partnered with artist Ashley Longshore to create an art exhibition hosted at the New York City flagship store. Not only is the artwork an inspiring and empowering series for women, but it is also helping set the brand apart. By partnering with the arts for these feminist portraits, the company can communicate its unique values to customers and clients.

 

In an interview with Vanity Fair, Longshore said of her work: "The connectivity of this collection as a whole, when you see it, you just feel...power. Lile when your mom hugs you and you feel protected, but you also feel brave because you know she's got your back." On the subject of International Women's Day, von Furstenburgsaid "There is nothing more inspiring than looking at women who dared."

 

The 37 portraits of trailblazing women, including Ruth Bader Ginsburg, Michelle Obama, Frida Kahlo, Malala Yousafzai, and Oprah Winfrey will be on display at the Meatpacking District store through May.

 

Photo via Vanity Fair - Ashley Longshore/James Letten

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Frieze Partners with Tishman Speyer at Rockefeller Center

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Frieze Partners with Tishman Speyer at Rockefeller Center

Frieze Los Angeles may have opened today in Los Angeles. But this new announcement shows that things are starting to heat up in NYC ahead of Frieze New York.

 

Rockefeller Center

Tishman Speyer and Frieze New York announced a new partnership to bring public art to Rockefeller Center. The new annual collaboration will be curated by Brett Littman, director of the Isamu Noguchi Museum. 20 sculptures from Frieze gallerists will be installed in April in anticipation of Frieze New York through June.

 

Rockefeller Center, conceived by John D. Rockefeller, has a robust collection of murals, sculptures, and friezes. The Lower Plaza and Fifth Ave entrance already have two notable sculptures, Prometheus by Paul Manship and Atlas by Lee Lawrie and Rene Paul Chambellan, respectively.

 

Prometheus by Paul Manship (1885-1966), via Rockefeller Center

 

The creation of Frieze Sculpture at Rockefeller Center continues John D. Rockefeller’s vision of the partnerships between businesses and the arts. By bringing in pieces from the Frieze gallerists, Rockefeller Center can share inspiration and creativity with the public.

 

Loring Randolph(Artistic Director, Frieze Americas) said: “I’m thrilled to be collaborating with Rockefeller Center and Brett Littman on a major two-month art initiative, opening up an exciting array of artworks to New Yorkers and international visitors in the heart of Manhattan. Frieze Sculpture at Rockefeller Center is an unprecedented opportunity for our galleries to present work by their artists far beyond a fair booth or gallery space, in a historic, much-loved, and bustling New York City site. Brett Littman is one of New York’s brightest curatorial minds, and I cannot wait to see what he has in store for us!” 

 

Brett Littman said: “It is very exciting to be working on such a far-reaching project with Frieze New York and Rockefeller Center. My goal for Frieze Sculpture this year is to curate an immersive campus-wide installation that is responsive to the architecture and Noguchi’s bas relief News (1940). I plan to include a diverse group of international artists, many of whom have not sited public sculpture in New York before, whose works are conscious of our current political moment and question how sculpture operates in our contemporary world.” 

 

Michaella Solar-March(Managing Director, Rockefeller Center Marketing and Experience) said: “Rockefeller Center is known and celebrated for its displays of public art, both permanent works and special exhibits with some of the world’s leading artists. Bringing Frieze Sculpture to New York is the next step of our public art journey, and we can’t wait for New Yorkers to be able to enjoy this incredible, wide-ranging installation that will effectively turn the Center into an art park each year.”

 

Like grandfather, like grandson.

David Rockefeller, Jr, founder of the Business Committee for the Arts and namesake of the David Rockefeller pARTnership Award, founded One Chase Plaza, now 28 Liberty, with a similar vision of pairing the arts and business. Like Rockefeller Center, One Chase Plaza was designed as a physical manifestation of that idea, with the artwork an integral piece of the building structure. The plaza, now owned by Fosun, boasts an Isamu Noguchi piece commissioned by David Rockefeller, Jr. Fosun was a recipient of the 2018 BCA 10  Award for its partnership with arts organizations like Sing For Hope, and for its incorporation of the existing art into its new logo.   

 

More than 30 Sing For Hope Pianos on 28 Liberty Plaza

 

Cover image: Atlas by Lee Lawrie (1877-1963) and Rene Paul Chambellan (1893-1955) via Rockefeller Center

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Annoucing our 2019 Judges!

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Annoucing our 2019 Judges!

We are excited to share this year's esteemed judges for the BCA 10 Awards: Best Businesses Partnering with the Arts in America. We are honored to have their expertise!

 

 

Toni Freeman

The Arts and Science Council (ASC)

 

Mark Hegedus

Magic Hat Brewery

 

Kate Marquez

Southern Arizona Arts and Cultural Alliance

 

Felicia Shaw

Regional Arts Commission of St. Louis

 

Ryan Williams

NBC

 

Every year, Americans for the Arts recognizes 10 businesses of all sizes for their exceptional involvement with the arts that enriches the workplace and the community. These companies set the standard for excellence and serve as role models for others to follow. We also honor an individual with the BCA Leadership Award and a partnership with the David Rockefeller Fund pARTnership Award.

 

Check back this Spring to meet our 2019 honorees!

 

The honorees will be celebrated a gala in New York City on Thursday, October 3, 2019 at the Central Park Boathouse.

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How the Arts can Solve Top Concerns of CEOs

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How the Arts can Solve Top Concerns of CEOs

 

CNBC reported on The Conference Board’s latest study, C-Suite Challenge 2019™, which lists the top three internal concerns for CEOs as the following:

 

1.       Attracting and retaining top talent

2.       Creating new business models due to disruptive technology

3.       Developing the next generation of leaders

 

If these concern you, you should try the arts.

 

Attracting and retaining top talent

The arts stimulate positive company culture and conversation, foster employee well-being, and inspire a healthier work environment through unique and meaningful experiences for human connection. Who wouldn’t want to work at an organization that encourages a positive work environment?

 

The Standard, a past BCA 10 honoree, has been using the arts to create organizational culture through a pop-up gallery that showcases employees’ visual and textile art, jewelry, and fashion pieces. The show was designed to break down barriers among departments, foster better relationships among co-workers, and encourage innovation in the workplace.

 

Outside of the office, the arts are essential to the development of a vibrant and diverse community in which the best employees want to live, work, shop, create, and contribute. Businesses and its leaders understand the value of the arts in enriching community life. 79% of companies surveyed in study Business Contributions to the Arts, conducted in partnership with The Conference Board, support the arts to improve the quality of life.

 

2018 BCA 10 winner Phillips 66 has been involved in its community as supporters of Houston Symphony as a leading corporate donor, and as a presenting sponsor of free performances at Miller Outdoor Theatre by Stages Repertory Theater. Greg Garland, CEO said the company “is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound.”

 

Creating new business models due to disruptive technology

The arts reveal and enhance the breadth of talent and creativity among employees and teams by cultivating the creative thinking skills your business needs. Take CopperPoint Insurance. The company’s commitment to integrating the arts into its operational culture has created opportunities to think outside the box. Since 2007, CopperPoint has engaged in a “drawing out loud process” known as Graphic Facilitation which features the use of large-scale imagery to lead group discussions and literally draw the company’s annual goals and initiatives.

 

The arts foster inspiration, empathy, and leadership —all which establish a platform to innovate in an ever-evolving economy. At Hallmark, creative employees can take part in the my5days program, which leads to “new ways of thinking, personal inspiration, and growth.” Through workshops, gallery shows, and collaborations with nonprofits, Hallmark is giving its employees opportunities “to renew, explore, learn, and think differently about the world and work around them.”

 

The arts can work beyond helping employees develope creative solutions around new technology - particularly if art is part of the tech. Nokia Bell Labs has been collaborating with artists as part of its Experiments in Arts and Technology (E.A.T. Program). Working with New Museum's NEW INC and Stevens Institute of Technology, the company is exploring modes empathic communication in the latest technology. This partnership is not only trying to integrate a more beneficial human aspect to technologoy, but it is encouraging engineers and researches to look at their work from new persepctives.

 

 

Developing the next generation of leaders

According to Business Contributions to the Arts, 63 percent of companies promote board service at arts organizations. This data is supported by studies conducted by Korngold Consulting, which demonstrate that board experience creates stronger leaders, as summarized in this Forbes piece– Nonprofit Board Service Builds More Effective Business Leaders.

 

It’s no wonder that 2018 BCA 10 honoree Fifth Third Bank’s Teresa Tanner, chief administrative officer, was named Chair of ArtsWave’s Board of Directors last fall;  and the company has many other executives who serve on the boards of arts and cultural organizations, including the Cincinnati Symphony Orchestra, Cincinnati Art Museum, Cincinnati Ballet, and Cincinnati Shakespeare Company, as well as other arts organizations across its 10-state reach. ArtsWave even started a program, BOARDwayBound, which selects board candidates and current board members for a two-month professional development session. In a post in BizJournals, President and CEO Alecia Kintner noted “Arts board leadership is one of the top professional development tools Cincinnati’s corporate community uses to groom high-performing employees into future leadership.”

 

Suffice it to say, the arts are pretty powerful. They can have remarkable effects on employees, companies, and communities. But that's not all - check out our Arts + Social Impact Explorer to see how they intersect every aspect of our lives. So the next time you encounter an issue, consider using the arts.

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Square Partners with Exit12 Dance Company

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Square Partners with Exit12 Dance Company

2018 David Rockefeller pARTnership Award winner Square released the next film in its remarkable series For Every Dream: Exit12: Moved by War.

 

The latest installment follows veteran and dancer Roman Baca and his company Exit12, as they create and perform pieces that speak to the experiences and effects of war.

 

"From the beginning, the artistic mission of their dance company, Exit12, has been to use choreography as a means of communicating the diverse and nuanced experiences of military veterans. Exit12 holds workshops with active duty and retired veterans, with the goal of coaxing out creative expression through movement of the body. For some, the more abstract form of dance allows them to communicate when words have failed them."

 

Exit 12: Moved by War from Square on Vimeo.

 

 

In 2018, Square won the David Rockefeller pARTnership Award in tandem with Cheyenne River Youth Project for their documentary Lakota in America. We had the honor of speaking with Justin Lomax, Head of Operations of Square and Malcolm Pullinger, Creative Director of Even/Odd Films in conversation with Julie Garreau of CRYP in November 2018. Check out the webinar on ArtsU to learn more about Square's partnerships and the incredible film series.

 

To nominate a business for the David Rockefeller pARTnership Award or the BCA 10, click here. Nominations are open until February 1.

 

To learn more about serving the health and well-being of our military populations through the arts, visit the National Initiative for Arts & Health in the Military at Americans for the Arts.

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Checking in with Creativity

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Checking in with Creativity

LIFEWTR is at it again, bringing creativity and design where you wouldn’t expect it. As official water for Marriot International, LIFEWTR is building upon its arts-centric foundation by launching an art and technology campaign. As the official in-room water, LIFEWTR will encourage guests to dip into their own creativity and share their work.

 

The water bottles, which already have striking artwork on the label, will also be tagged with an QR code that guests can scan with Facebook’s in-app camera. From there, guests can select augmented reality art pieces, featuring work from past LIFEWTR artists to decorate their room’s virtual walls.

 

Through engaging guests through art, Marriot is hoping to “spark new ways of thinking,” according to Matthew Carroll, Vice President, Global Brand Management for Marriot Hotels. This partnership elevates the guests’ experiences beyond a typical stay by engaging and “engag[ing] and inspir[ing] guests through innovative travel offerings.”

 

Stacy Taffet, Vice President, Water Portfolio, PepsiCo said “LIFEWTR and Marriot hotels are committed to advancing creativity and finding new and innovative ways to bring art to life.” The collaboration with technology is aligned with the next set of bottles, Series 7, which will showcase designs by “emerging creative talent who focus on art through technology.”

 

Photo from Multivu Press Release

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Vans Custom Culture Announces 2019 Shoe Customization Contest

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Vans Custom Culture Announces 2019 Shoe Customization Contest

Today, Vans Custom Culture announced the opening of the 2019 Vans Custom Culture Shoe Customization Contest. From January 2-January 31, art teachers and administrators register their high schools on the Vans Custom Culture website to be one of the 500 schools in the running for the grand prize. Select schools will receive a box of arts supplies from partner Yoobi and will be tasked with transforming an unconvential canvas of 2 pairs of shoes into art. This year’s themes are “Local Flavor” and “Off The Wall.” From here, a top 50 will be determined based on the artwork and an impact document. The final phase will take place from April 22 – May 3 in the form of a public vote to select the five finalists. The grand-prize winner will be presented $75,000 at a surprise celebration with Vans and partners Americans for the Arts and Journey. Runner-ups will receive $10,000 and a gift from Vans.

 

Vans has partnered with Americans for the Arts since 2012 as Custom Culture’s official national charity partner. Together, these organizations are highlighting the value of arts education. Last month, Vans and Americans for the Arts announced its 10 grantees for the Vans Custom Culture grant, which awards public (and charter) high school programs that demonstrate commitment to providing students with a well-rounded education.

 

Vans is a VF Corporation brand. VF received a 2018 BCA 10 award for its outstanding support of the arts. Every year, Americans for the Arts, recognizes 10 businesses of all sizes for their exceptional involvement with the arts that enriches the workplace, education, and the community. To nominate a business for the 2019 BCA 10 awards, click here.

 

Photo: Entry from the Vans Custom Culture Competition, Fontainbleau High School

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