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Behind the Movement
The pARTnership Movement is an initiative from Americans for the Arts to reach business leaders with the message that partnering with the arts can build their competitive advantage. Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America.
The BCA Executive Board
Americans for the Arts’ private sector work is assisted by the support of the Business Committee for the Arts Executive Board, a group of key business leaders that provide insight and support on key initiatives including messaging, advocacy and strategic alliances within the private sector.
Private Sector Council
The Private Sector Council of Americans for the Arts provides advice and guidance on the design and execution of programs and services that advance private sector support for the arts in America.
Use our existing pARTnership campaign in your area.
We’ve made getting the word out as turn-key as possible.
We’ve put together this "read me first" toolkit guide. It not only explains how to use the ads, but also how to leverage the campaign with op-ed ideas and social media extensions.
Plus, you’ll find great links to help you build strategic alliances with the various arts-affiliated people and organizations.
We also have the ads available in Spanish. Check them out here. To access the Spanish launguage ads, contact us.
Once you've had a chance to review the toolkit, click here to download the ads and let the partnerships begin!
Building partnerships with businesses in your area takes work. And, the right tools.
Remember, building business-arts partnerships is a two-way street. Which means we’ll not only prepare you for when a business calls -- but also help you reach businesses and make the compelling case why partnering with the arts is good business!
Sure, it’s our hope that the pARTnership Movement ads, PR and media campaign will get your switchboard ringing off the hook. But until it does, why just sit and wait by the phone? There are a number of successful strategies you can use – right now – to reach out to businesses in your area.
To help you get started, we’ve put together this helpful “how-to” primer. It’s chock full of smart ideas, media strategies and more to help you begin to establish local partnerships and explain the benefits of partnering with your arts group. Hit the button above or click here to download.
Creating pARTnerships with Small and Midsize Businesses
Did you know that in 2009, 69 percent of business support for the arts came from businesses with annual revenues of less than $1 million dollars and that another 24 percent came from businesses with less than $50 million in annual revenue? And that 56 percent of the surveyed companies reported that they’d never been asked to support an arts organization? * (The BCA Report: 2010 National Survey of Business Support for the Arts)
This tool-kit will show you how to tap into these opportunities and develop lasting and mutually beneficial partnerships with small and midsize businesses.
Hit the button above or click here to download.